Latest Posts

TrustYou Top Interview: Quality is at the Core of the Guest Experience

Beatrice Odelli // October 6, 2021

Gruppo UNA is the biggest Italian hotel chain. With almost 30 hotels all around the country they provide solutions both for business and leisure. As part of our TrustYou reseller business development team in Italy,…

How TrustYou Hotels are "Cleaning Up" vs. Their Competition

Michael Steinberg // September 29, 2021

Welcome to the last post in our 3-part series about the importance of cleanliness in hotels. Catch up on part 1 and part 2 of the series. In our last post, we ended with the…

A Clean Sweep: Cleanliness is Negatively Impacting Hotel Scores Across the Board

Michael Steinberg // September 21, 2021

In my last post, we shared data from TrustYou’s database that indicated 1 in 4 guest reviews over the past 18 months mention “cleanliness” - a huge lift compared to other keywords related to public…

The Contactless Guest Journey - How to Inspire a Positive Reputation Every Step of the Way

TrustYou // September 1, 2021

When it comes to the guest experience, we have long ceased to refer to a single time and place - it’s called a journey for a reason. The overall experience, which goes to impact the…

Why Guest Reviews Are the Key to Restarting Your Hotel Business

Catalina Brinza // August 25, 2021

Reopening your hotel’s doors in 2021 can feel like a full-on rebranding. Old strategies, offerings, and successes are no longer accurate enough for the pandemic traveler - they need to know exactly what they’re in…

4 Ways to Nurture a Positive Restaurant Reputation for the Post-Pandemic Scene

Catalina Brinza // August 16, 2021

Much continues to change in the restaurant industry due to the pandemic and restaurants from around the world are now finding themselves in different stages of the recovery journey. While some businesses have completely switched…

What Your Guests Are Saying About Hotel Safety

Catalina Brinza // August 5, 2021

As Maslow’s famous pyramid depicts, safety is one of the most basic human needs. It comes right after physiological needs, such as food, shelter, or rest. The importance of safety in times of COVID-19 has…

How Google Hotel Reviews Impact Your Hotel

TrustYou // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

What Your Guests Are Saying About Quarantine Stays

Catalina Brinza // July 28, 2021

Quarantine hotel stays, while definitely not a concept we ever envisioned until forced by circumstances to do so, have become a reality during the past year. Some hotels from across the world have offered their…

The Rise of Virtual Restaurants: Marketing as a Driving Force to its Success

Lidia Hovhan // July 22, 2021

The growth of the hospitality industry over the last couple of years was nothing short of impressive. This trend was quickly cut short at the onset of the Coronavirus pandemic. With more than 110,000 restaurants…

TrustYou Top Interview: Share Guest Review Data with all Staff to Achieve Operational Efficiency

Nao Shitara // July 20, 2021

Founded in Osaka in 1973, I&F Building Corporation started its hotel business in the 1980s, when the company joined the Sunroute Hotel Chain. TrustYou's Senior VP of Sales, Nao Shitara, interviewed Mr. Kuniharu Izumi, who…

The Winning Swiss Secret: Leading Destination Recovery on the TrustYou Travel Health Index

TrustYou // July 5, 2021

Often praised for its cheese and chocolate, magnificent scenery and high quality of life, Switzerland is now also European football champions - and leading the hotel recovery race in Europe. According to the TrustYou Travel…