Research

How Technology Impacts The Entire Guest Journey - Part II: The...

Laura Badiu // July 5, 2018

Our most recent eBook, The Hotelier's Tech Stack Guide: Must-Have Technologies That Impact The Guest Journey, serves as an inspiration for our blog series, thoroughly discussing the importance and impact that technology has over every…

How Technology Impacts The Entire Guest Journey - Part I: The ...

Laura Badiu // May 30, 2018

Remember “The Jetsons”, that old cartoon about people living in space? If you do, you’ll know just how far away that whole storyline seemed to be back then.Now… not so much. Technology innovations are bringing…

My Last Review was _____: a Guest's Perspective

Nicholas Scott Johnson // April 17, 2018

As a central point of our latest research project, we wanted to discover what type of reviews guests are leaving after their latest stay. So what did we do? We asked a group of travelers a set…

The Independent Hotel Series - Part II: Optimizing Your Website

Laura Badiu // October 12, 2017

Last week we started our Independent Hotel Series, as an extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. In the first part of the…

The Hotel Guest's On-Site Experience - Communicating with the ...

Laura Badiu // July 17, 2017

When working in hospitality, and especially when managing a hotel, you quickly learn about the guest journey and what it implies. You probably know by now that there are three main phases that a traveler…

These Categories Are Most Positively and Negatively Impacting ...

Valerie Castillo // April 27, 2017

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys…

[Infographic] Online Booking Trends: Understanding Traveler Be...

Nicholas Scott Johnson // March 30, 2017

When it comes to booking a hotel, predicting traveler behavior is difficult. While research studies exist, the facts often remain a mystery to those who don’t have much time to sift through it. With this…

[Infographic]: An Analysis of Hotel Guest Conversations

Nicholas Scott Johnson // November 21, 2016

Engagement is on the rise between hotel staff and guests through messaging services as conversations increasingly move digital and mobile. Recording these conversations opens the door to further insight into the guest journey by analyzing their…

What OTAs Have That Most Hotels Don’t

Katharina Sickora // September 28, 2016

In today’s search process, it’s all about options. When searching for a hotel, travelers are presented with a variety of accommodation options on search engines, OTA’s and travel sites. Aside from price and location, a…

How Google's Rich Snippets Features Drives Hotel Bookings

Valerie Castillo // June 27, 2016

Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of one of Google’s best features:…

It’s Here! The Recommended Method (and Cadence) of Responding ...

Valerie Castillo // May 25, 2016

Over the past few years, you may have heard multiple, and often differing, opinions on how hotels should respond to online reviews. Recently, Cornell released a study that helps hotels answer the age-old question. The…

The Path of One Survey Review: An Infographic for Hoteliers

Nicholas Scott Johnson // March 30, 2016

There is no single way travelers review their experience at a hotel online. Travelers may be loyal TripAdvisor enthusiasts, post their thoughts on social media, write an email directly to the hotel, or reach out in…