Research
How Do Travelers Really Want to Read Reviews?
TrustYou consumer research identifies how sites can present travel review content to increase consumer trust and bookings Like most travelers, I tend to read reviews prior to booking a hotel. The hotel experience is one…
Do Travel Reviews Have An Impact on Hotel Conversion Rates and Pricing?
Anecdotally, most hoteliers will agree that reviews and online user-generated content are important for business. Quantifying this importance, however, is often difficult. We recently developed a study together with Donna Quadri-Felitti, Academic Chair and Clinical…
What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool
Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels Close your eyes for a moment and think of the last time you visited…
The Best Hotel Reviews By Region [Infographic]
We all strive to be the best, do we not? Well, today, TrustYou, along with our partner Wego, has crowned the regions that are scoring the best hotel reviews and amenities across Asia Pacific, North America…