Best practices

5 Reasons Why Hotels Should Message Their Guests

by July 24, 2018 10:14 am Best practices

Technology is constantly developing. As the hospitality industry is a people-centric industry, hotels have to adapt quickly to the technologies that are benefiting their guests in order to remain competitive. The trend that can no longer be neglected is guest messaging. Download this best practice guide to read about 5 reasons why hotels should message their guests and should think about implementing this technology sooner rather than later.

3 Tips To Encourage Guests To Write More Reviews

by June 27, 2018 2:55 pm Best practices

For hotels, more reviews = more visibility and more chances of getting booked. Feedback has a way of coming naturally, however, it is sometimes advised to give your guests a little push and encourage their feedback. Our latest study revealed that, when a review is requested by an accommodation provider, guests are 3.6x times more likely to submit one. Also, requested reviews are 16% more likely to be “extremely positive”, as in 5-star. Download this free best practice guide to learn 3 useful tips on how to better encourage your guests to write more reviews and boost your online reputation!

The Guest Feedback A-Z Guide For Hotels

by February 8, 2018 10:16 am Best practices

The Guest Feedback A-Z Guide for Hotels is meant to break down all of the most relevant notions that are of interest to hoteliers and other members of the industry. We included short definitions and external references to helpful resources, so you would have all the necessary knowledge to succeed in your hotel business! 

4 Easy Ways to Cater to International Hotel Guests

by December 18, 2017 2:17 pm Best practices

International hotel guests require a different approach and, when a hotel greets them on a daily basis, it’s imperative to adjust the marketing strategy and the staff capabilities, so they would fit the exact needs and expectations of travelers. In this best practice guide, you will find 4 easy - yet highly effective - ways of catering to international guests, in order to make sure your hotel has a top-preferred position, through great service and excellent reputation.

5 Ways for Hotels to Adapt to Generation Z

by November 2, 2017 9:44 am Best practices

Times are rapidly changing and new generations of travelers are surfacing everyday. Millennials have been raved about in the last few years, but it is now time to focus on what comes next: generation Z. What makes them different and how can hotels adapt to his new faction of consumers? We have the answers in this best practice guide, plus tips and tricks on how to attract gen Z'ers to your hotel!

How to Properly Reply to Negative Reviews

by September 27, 2017 3:01 pm Best practices

Dealing with negative guest reviews is not the best experience for hoteliers, but replying to them is definitely a must. With this best practice guide, you can learn the most effective ways of dealing with negative feedback and how you can turn it in your favor, in order to maintain your hotel's excellent online reputation.

5 Review KPIs Every Hotel Should Track

by August 2, 2017 3:44 pm Best practices

There are so many metrics that a hotel can use to make a business decision - REVPAR, ADR, Occupancy Rates - however, focusing on these will not give you the insights needed to make an impact. Instead, we have ranked some of the top undervalued key performance indicators (KPIs) that are based on guest perceptions of your hotel. With this in mind, we encourage hotels to add the following 5 guest review KPIs to their list of analyzed metrics:

How To Use Templates To Direct Message Your Guests

by May 2, 2017 11:52 am Best practices

Direct messaging is a great way of starting an easy, two-way communication between hoteliers and travelers. With these useful and time-effective templates, you can now make things even easier and increase guest satisfaction, by keeping in touch with your guests through all stages of the the travel experience: pre-arrival, welcome, on-site feedback and departure. Download our free guide for instant access to templates that you can use to direct message your guests!

Google Hotel Finder

Google Hotel Finder: Step-up Your Listing

by March 16, 2017 2:25 pm Best practices

Set yourself up for success! If your hotel is online, you should be utilizing Google as a free channel to gain more bookings. All you need to do is to invest a little bit of time to ensure your appearance is both accurate and representative of your brand. Our research revealed that travelers value Google search and maps in the search and booking process when becoming your guests. Not only do 81% of travelers use Google during their hotel search, but 61% use the integrated hotel finder in search listings. Read our best practice guide to learn more about how to… read more »

hotel resolutions

4 Simple New Year’s Resolutions for Hotels

by December 28, 2016 10:00 am Best practices

In the dawn of a new year, many of us reflect on how we can improve. Every hotel is different, but the one thing they all have in common is that they are not perfect. Make 2017 the year of guest satisfaction, guest engagement, and increased revenue. Read this best practice guide for 4 simple resolutions to help your hotel achieve success in 2017!