Technology is constantly developing. As the hospitality industry is a people-centric industry, hotels have to adapt quickly to the technologies that are benefiting their guests in order to remain competitive. The trend that can no longer be neglected is guest messaging. Download this best practice guide to read about 5 reasons why hotels should message their guests and should think about implementing this technology sooner rather than later.
For hotels, more reviews = more visibility and more chances of getting booked. Feedback has a way of coming naturally, however, it is sometimes advised to give your guests a little push and encourage their feedback. Our latest study revealed that, when a review is requested by an accommodation provider, guests are 3.6x times more likely to submit one. Also, requested reviews are 16% more likely to be “extremely positive”, as in 5-star. Download this free best practice guide to learn 3 useful tips on how to better encourage your guests to write more reviews and boost your online reputation!
The Guest Feedback A-Z Guide for Hotels is meant to break down all of the most relevant notions that are of interest to hoteliers and other members of the industry. We included short definitions and external references to helpful resources, so you would have all the necessary knowledge to succeed in your hotel business!
International hotel guests require a different approach and, when a hotel greets them on a daily basis, it’s imperative to adjust the marketing strategy and the staff capabilities, so they would fit the exact needs and expectations of travelers. In this best practice guide, you will find 4 easy - yet highly effective - ways of catering to international guests, in order to make sure your hotel has a top-preferred position, through great service and excellent reputation.
Times are rapidly changing and new generations of travelers are surfacing everyday. Millennials have been raved about in the last few years, but it is now time to focus on what comes next: generation Z. What makes them different and how can hotels adapt to his new faction of consumers? We have the answers in this best practice guide, plus tips and tricks on how to attract gen Z'ers to your hotel!
Dealing with negative guest reviews is not the best experience for hoteliers, but replying to them is definitely a must. With this best practice guide, you can learn the most effective ways of dealing with negative feedback and how you can turn it in your favor, in order to maintain your hotel's excellent online reputation.
Replying to guest reviews requires a certain strategy, even when you come face to face with a positive impression. In this best practice guide, you will learn what the proper structure of a good management response is and how to make sure that you keep your hotel guests satisfied, even after they depart.
世界最大のクチコミ・プラットフォームを提供する TrustYou(トラスト・ユー)株式会社は、ホスピタリティ業界関係者に向け、ベスト・プラクティス・ガイド「KPI 追跡のための効果的なレポート作成法(日本語版)」を公開いたしました。 このベスト・プラクティス・ガイドでは、同社サービスを利用し、目的に合わせた効果的なレポートを作成する方法について紹介しています。さらにレポート作成&送付の自動化設定をすることで、作業時間が短縮され、その分、情報にじっくり向き合えるようになることを紹介しています。
There are so many metrics that a hotel can use to make a business decision - REVPAR, ADR, Occupancy Rates - however, focusing on these will not give you the insights needed to make an impact. Instead, we have ranked some of the top undervalued key performance indicators (KPIs) that are based on guest perceptions of your hotel. With this in mind, we encourage hotels to add the following 5 guest review KPIs to their list of analyzed metrics:
Direct messaging is a great way of starting an easy, two-way communication between hoteliers and travelers. With these useful and time-effective templates, you can now make things even easier and increase guest satisfaction, by keeping in touch with your guests through all stages of the the travel experience: pre-arrival, welcome, on-site feedback and departure. Download our free guide for instant access to templates that you can use to direct message your guests!
It’s no secret nowadays that guest feedback is the thing that can either make or break your business. Therefore, we came up with 5 useful tips on how you can integrate travelers’ reviews into your hotel marketing strategy! Download the free guide and transform guests into ambassadors for your hotel!