Best practices

seo best practice

The ABCs of SEO

by December 2, 2016 9:42 am Best practices
The digital marketing landscape has changed significantly within the past couple of years. However, SEO (search engine optimization) continues to be a powerful and effective piece of any hotel’s marketing strategy. Optimizing your site will help you gain better rankings in search engine results, which results in higher clickthrough rates Read More
positive guest reviews

Responding to Positive Guest Reviews

by September 8, 2016 2:35 pm Best practices
Think it's only important to respond to negative guest reviews? Think again! By responding to positive reviews, hotels are able to produce more good will with future travelers looking to book.  In a consumer research study, 78% of respondents said that seeing a management response makes them feel that a hotel cares about its guests. Read More

Millennials and Their Travel Needs

by June 1, 2016 11:22 am Best practices
Millennials have their own expectations towards hotels when it comes to traveling - and they love traveling! Some hotel brands meet their needs by changing their entire concepts or developing targeted new brands. However, there are some essential and easy ways to meet the tech-savvy and social media enthusiastic crowd. Download our free best practice guide to Read More