Best Practices

The digital marketing landscape has changed significantly within the past couple of years. However, SEO (search engine optimization) continues to be a powerful and effective piece of any hotel’s marketing strategy. Optimizing your site will…

Reach out to Twitter's 307 million active users, of which 55% follow their favorite brands and 26% reach out to give Feedback! TrustYou has scoured the web in search of a simple set of tips to…

You may have heard about TripAdvisor’s latest trip planning tool, TripAdvisor Questions and Answers. It is a platform that allows hoteliers to talk directly to travelers who have specific questions about their hotel. Currently the…

We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding…