White papers
TrustYou Presents The Q1 2022 Pulse of the Industry Report
Dedicated to helping hospitality companies win through the power of listening to direct guest feedback, TrustYou contextualizes the world’s biggest database of guest reviews for the first time in a quarterly rhythm. Building on the…
TrustYou Presents The 2022 Review Insights Report - Global & Regional
The 2022 edition of the Review Insights Report highlights the increasing value of online reviews and feedback in a changed travel industry. Globally, guest reviews take on a new shape in the form of chats,…
A White Paper From HSMAI + TrustYou: Do You Know Your Guests?
Throughout the pandemic, hotel companies adapted to the new dynamics of customer feedback. During recovery, they’re applying the lessons they learned — and implementing solutions that are increasingly responsive, adaptive, and data-driven. We collaborated with…
TrustYou Presents The Review Insights Report - Global & Regional
The Review Insights Report explores the state of the 2019 travel and hospitality industry through an extensive research of the global and regional markets, as well as through insights into our own data regarding the…
Impact of Review Content on the Booking Behavior of Digital Natives
In the age of digitalization, the internet has become a platform where consumers actively participate and share their views and experiences openly. User Generated Content (UCG) shapes e-commerce, travel, and many other industries because consumers…
Consumer Research Emphasizes Importance of Online Feedback Management
Travelers show similar behavioral patterns in regard to their relationship with online guest feedback about hotel accommodations. Touchpoints related to online reviews occur throughout every phase of the guest journey. During the pre-arrival, on-site, and…
Consumer Research Reveals Guest Preferences and Expectations for Direct Hotel Communication
Once a traveler becomes a guest, the lines of communication open up. In this research, we sought to identify the guest’s experiences and expectations through the means of digital correspondence between guests and their overnight…
Consumer Research Uncovers Travelers' Online Search and Booking Behaviors (Disponible en anglais)
Souhaitez-vous savoir comment les voyageurs trouvent votre hôtel? Nous avons récemment rassemblé une recherche relative aux comportements similaires des voyageurs au cours des processus de recherche et de réservation. L'étude révèle les facteurs pertinents et…
Consumer Research Uncovers Travelers' Online Search and Booking Behaviors
Do you want to know how travelers are finding your hotel? We've recently collected research revealing travelers' similar behaviors during the search and booking processes. This study uncovers the relevant and important factors affecting the…