White papers

The Review Insights Report explores the state of the 2019 travel and hospitality industry through an extensive research of the global and regional markets, as well as through insights into our own data regarding the…

In the age of digitalization, the internet has become a platform where consumers actively participate and share their views and experiences openly. User Generated Content (UCG) shapes e-commerce, travel, and many other industries because consumers…

Travelers show similar behavioral patterns in regard to their relationship with online guest feedback about hotel accommodations. Touchpoints related to online reviews occur throughout every phase of the guest journey. During the pre-arrival, on-site, and…

Once a traveler becomes a guest, the lines of communication open up. In this research, we sought to identify the guest’s experiences and expectations through the means of digital correspondence between guests and their overnight…

Souhaitez-vous savoir comment les voyageurs trouvent votre hôtel? Nous avons récemment rassemblé une recherche relative aux comportements similaires des voyageurs au cours des processus de recherche et de réservation. L'étude révèle les facteurs pertinents et…

Do you want to know how travelers are finding your hotel? We've recently collected research revealing travelers' similar behaviors during the search and booking processes. This study uncovers the relevant and important factors affecting the…

Reviews and online user generated content are increasingly important for travelers during the research process and when choosing a hotel. This research was designed to better understand the relationship between review scores, conversion rates and…

TrustYou, working in conjunction with Donna Quadri-Felitti, incoming Director of the School of Hospitality Management at Pennsylvania State University, developed a study to which hotel attributes have the biggest impact on travelers’ booking decisions. The…

Data from reviews and online user generated content are highly useful for consumers when making an online purchasing decision. In the travel context, where this study found that 93% of travelers read reviews, this phenomenon…