White Papers

A Maze of Opportunities and Challenges - Pulse of the Industry Q3 2022

TrustYou // November 15, 2022

For the third quarter of 2022, our analysis of 40.7 million reviews shows an uneven recovery. We witness destinations experiencing overtourism while some countries have just begun to reopen their borders after another year focused…

The Impact of Reviews on Booking Behavior and Reputation

TrustYou // October 26, 2022

Online reviews have become a crucial factor when deciding to book accommodation. From hotels and resorts to B&Bs, hostels, and vacation rentals, online reviews are the new word of mouth. Travelers heavily rely on feedback…

The Long-Awaited Vacations - Pulse of the Industry Q2 2022

Catalina Brinza // August 18, 2022

Our worldwide analysis of 33.1 million guest reviews offers insights into the post-pandemic travel scene and hospitality trends as they happen.

TrustYou Presents The Q1 2022 Pulse of the Industry Report

Catalina Brinza // May 17, 2022

Dedicated to helping hospitality companies win through the power of listening to direct guest feedback, TrustYou contextualizes the world’s biggest database of guest reviews for the first time in a quarterly rhythm. Building on the…

TrustYou Presents The 2022 Review Insights Report - Global & Regional

Catalina Brinza // March 17, 2022

The 2022 edition of the Review Insights Report highlights the increasing value of online reviews and feedback in a changed travel industry. Globally, guest reviews take on a new shape in the form of chats,…

A White Paper From HSMAI + TrustYou: Do You Know Your Guests?

Tony Ciccarone // August 12, 2021

Throughout the pandemic, hotel companies adapted to the new dynamics of customer feedback. During recovery, they’re applying the lessons they learned — and implementing solutions that are increasingly responsive, adaptive, and data-driven. We collaborated with…

TrustYou Presents The Review Insights Report - Global & Regional

Laura Badiu // April 14, 2020

The Review Insights Report explores the state of the 2019 travel and hospitality industry through an extensive research of the global and regional markets, as well as through insights into our own data regarding the…

Impact of Review Content on the Booking Behavior of Digital Natives

Katharina Heitmann // April 30, 2019

In the age of digitalization, the internet has become a platform where consumers actively participate and share their views and experiences openly. User Generated Content (UCG) shapes e-commerce, travel, and many other industries because consumers…

Consumer Research Emphasizes Importance of Online Feedback Management

Tony Ciccarone // April 4, 2018

Travelers show similar behavioral patterns in regard to their relationship with online guest feedback about hotel accommodations. Touchpoints related to online reviews occur throughout every phase of the guest journey. During the pre-arrival, on-site, and…