Trends & Insights

Everything Hotels Should Know About Messaging with WhatsApp

Laura Badiu // August 29, 2018

It’s been almost 10 years since WhatsApp hit the market for individual users and people all around the world just can’t seem to get enough of it. Why would they, really? This particular app has…

Restaurants Reviews - How Much Does a Restaurant's Reputation ...

Laura Badiu // August 8, 2018

If Maslow taught us anything is that food is one of the primary human needs, that stands at the very bottom of the pyramid. The food business has come a long way from hunting to…

GDPR - 5 Last Minute Things That You Need To Do

Laura Badiu // June 18, 2018

You probably know by now that the EU General Data Protection Regulation (GDPR) is a new implementation, meant to reinforce the protection of customer data and online safety, as well as increasing the transparency of…

Podiumsdiskussion auf der ITB Berlin: Sterne oder TrustScore? ...

Katharina Sickora // March 12, 2018

Angebotsbewertungen können im Tourismus auf Basis von Sternen oder auch auf Basis Kundenbewertungen, die zu einem TrustScore verdichtet werden, erfolgen. Auf der diesjährigen ITB Berlin hat uns unser Partner Mecklenburg-Vorpommern eingeladen an der Podiumsdiskussion teilzunehmen, um…

ITB Berlin Panel Discussion: Stars Or TrustScore? One Approach...

Katharina Sickora // March 12, 2018

In the tourism industry, ratings about products and services are either based on stars or customer evaluations which are converted into a TrustScore. At this year's ITB Berlin, our partner Mecklenburg-Vorpommern invited us to join a panel discussion…

The Guest Feedback A-Z Guide For Hotels: Part IV

Laura Badiu // March 1, 2018

After part I, II and III of our Guest Feedback A-Z Guide, we have now reached the bottom of the alphabet and in our final part of this blog series, we’ll talk about relevant industry…

The Guest Feedback A-Z Guide For Hotels: Part III

Laura Badiu // February 21, 2018

The third installment of our Guest Feedback A-Z Guide is here and this week we are focusing on everything from marketing to surveys. You probably know the drill by now: we are breaking down the…

The Guest Feedback A-Z Guide For Hotels: Part II

Laura Badiu // February 15, 2018

Last week we published the first part of our Guest Feedback A-Z Guide for Hotels and, in case you haven’t seen it already, you can check it out here. This week, we continue to break…

The Guest Feedback A-Z Guide For Hotels: Part I

Laura Badiu // February 7, 2018

Hospitality is a giant industry, constantly growing, constantly changing and improving and guest feedback plays an important role throughout every step of the guest journey. While swimming in such deep waters, knowing and understanding all…

Google Listings Now Feature Messaging

Nicholas Scott Johnson // December 20, 2017

Travelers can send text messages to hotels directly from their search results. Sending a “Message” is the newest call-to-action in Google’s My Business listing on mobile. Not only is this a free opportunity for you…

Attracting Guests For The Holiday Season - DO's And DONT's

Laura Badiu // December 7, 2017

‘Tis the season once more! For hoteliers, though, silent nights are usually not an option. The holidays might be the busiest time of the year. Not that that’s a bad thing, on the contrary -…

Influencer Marketing - Can Your Hotel Benefit From It?

Laura Badiu // November 16, 2017

We are quickly approaching 2018 and it has already been awhile since the conventional advertising strategies have become almost obsolete. A thing of the past. A simple banner or a TV commercial is no longer…