Replying to guest reviews requires a certain strategy, even when you come face to face with a positive impression. In this best practice guide, you will learn what the proper structure of a good management response is and how to make sure that you keep your hotel guests satisfied, even after they depart.
There are so many metrics that a hotel can use to make a business decision - REVPAR, ADR, Occupancy Rates - however, focusing on these will not give you the insights needed to make an impact. Instead, we have ranked some of the top undervalued key performance indicators (KPIs) that are based on guest perceptions of your hotel. With this in mind, we encourage hotels to add the following 5 guest review KPIs to their list of analyzed metrics:
Your hotel’s bottom line is directly impacted by how guests experience your services and the unfiltered feedback they share across the internet. Having a plan to address these intricacies is fundamental to increasing your hotel revenue. In the webinar slides, learn how your current guest experience and service practices affect future revenues and how your property can implement a robust hotel management strategy to positively impact your bottom line and streamline the guest journey. Executives from StayNTouch, TrustYou, and Revcaster present: Why guest engagement, revenue management and guest reviews are fundamental to your hotel management strategy How offering guests a… read more »
The digital marketing landscape has changed significantly within the past couple of years. However, SEO (search engine optimization) continues to be a powerful and effective piece of any hotel’s marketing strategy. Optimizing your site will help you gain better rankings in search engine results, which results in higher clickthrough rates and, ultimately, to more customers and revenue. Download the full best practice guide to uncover 5 simple tips to improve your SEO marketing practices!
Understand how your hotel is performing, even while on-the-go, with the TrustYou mobile app. Create alerts to ensure you’re always up-to-date with new posts, reviews, or comments.
Quickly analyze and respond to feedback aggregated from hundreds of online sources from one inbox, including reviews collected from your own guest survey.
Access the highest quality semantic technology for clear and immediate visibility into what your guests are saying about your hotel or restaurant.
Choose from a variety of analytical reports or set up a custom report that measures your Key Performance Indicators (KPIs). Download reports directly from your account or have them scheduled to be automatically sent to your inbox.
Find and respond to reviews based on the topics influencing your scores most positively or negatively. Impact Scores help to identify the areas your hotel should focus on to improve your overall rating.
