TrustYou and the Institute of Hotel Management Aurangabad are joining forces to talk about online reputation management for hoteliers and all the positive impacts involved. Join us as we discuss the importance of collecting guest feedback and the different ways to utilize guest reviews to increase business and get more direct bookings.
Join us in a non-formal discussion with our Director of Marketing Operations, Kelly Johnson. In a session moderated by our Marketing Manager, Catalina Brinza, we will explore the defining travel and hospitality trends and insights of the region and their impact on travel intent, traveler behavior, and guest experience in the new era of travel. We’ll deep-dive into our annual US Review Insights Report to explore: - Travel evolution in 2021 for the US - How to adapt your guest experience for the most mobile-friendly audience - Top categories impacting hotel performance in 2021 - Challenges and opportunities for hoteliers… read more »
Watch this live stream interview with our VP of Sales and Operations EMEA, Manuela Erlemann, where we discuss the data that made this region stand out in 2021. Learn how hoteliers can use this information to leverage their efforts to ensure a memorable guest experience. We will deep-dive into the EMEA and DACH Review Insights Report to explore: Travel evolution in 2021 for EMEA and DACH What made EMEA the leader of the recovery race Top categories impacting hotel’s performance Challenges and opportunities for hoteliers First preliminary data on Q1 2022 recovery
Nach dem Erfolg des jährlichen “Review Insights Report” fokussiert der vierteljährlich erscheinende Bericht mehr auf die gegenwärtigen Ansprüche und Trends und gibt so den Dienstleistern des Sektors die Möglichkeit, neue Entwicklungen rechtzeitig zu erkennen und ihr Angebot dementsprechend anzupassen. Der Fachkräftemangel, die steigenden Versorgungskosten, sowie die Nachwirkungen der Pandemie beeinflussen den internationalen Tourismus weiterhin stark. Um die daraus resultierenden Ansprüche zu verstehen, sind Hoteliers und Reiseanbieter auf belastbare, umfangreiche und einfach zugängliche Daten angewiesen, die ihnen helfen ihre Services weiterzuentwickeln und sich so einen Wettbewerbsvorteil zu erarbeiten.
Dedicated to helping hospitality companies win through the power of listening to direct guest feedback, TrustYou contextualizes the world’s biggest database of guest reviews for the first time in a quarterly rhythm. Building on the success of the annual TrustYou Review Insights Reports covering global and regional reviews, this new report offers current insight into industry trends as it happens. Globally, the 151% increase in review volume from Q1 2022 compared to Q1 2021 emphasizes that the industry is coming closer to the pre-pandemic numbers. This growth is mainly due to countries lifting or easing travel restrictions and a huge… read more »
Get competitive insights to see where you currently stand with competitors and identify how to outperform others.
Set goals for you and your team members to get clear and immediate visibility of the progress of important KPIs that boost your overall hotel performance and scores.
Create and assign tasks for different departments or users to quickly address and respond to incoming guest requests and fix issues faster.
今回ご紹介するホテルは、TrustYou（トラスト・ユー）のプラットフォームを2016年5月に導入した「白樺リゾート 池の平」ホテルです。同社は、TrustYou Surveyでオンラインアンケートを有効活用し、クチコミ数を大きく伸ばしています。さらに、アンケートで収集したデータを含むインターネット上のクチコミデータを元に施設の強みを把握し、長所を活かした施設運営とマーケティング・販売活動を行なっています。
Travelers show similar behavioral patterns in regard to their relationship with online guest feedback about hotel accommodations. Touchpoints related to online reviews occur throughout every phase of the guest journey. During the pre-arrival, on-site, and post-stay stages, guests write about and share their expectations, experiences, and perceptions through feedback. The following findings suggest that it is in any accommodation provider’s best interest to both manage their online reputation and also to significantly impact it by collecting and building online review content. To further increase these efforts, providers should adopt a review marketing strategy to share and display their positive reputation… read more »
Dealing with negative guest reviews is not the best experience for hoteliers, but replying to them is definitely a must. With this best practice guide, you can learn the most effective ways of dealing with negative feedback and how you can turn it in your favor, in order to maintain your hotel's excellent online reputation.
As an independent hotelier, getting ahead without a brand name might sometimes feel like a continuous struggle. In this eBook, you will find a complete and in-depth analysis of all those strategies that you can adopt in order to thrive based on your independent hotel's status. The four chapters cover a large range of relevant topics, all of them tailored to fit your independent establishment's structure and needs: How to use what makes you different Why optimizing your website is key What focusing on your reputation can do When to put the “personal” in personalization You're just a few clicks… read more »
