Weekly Roundup: Travel, Tech and Social Media
August is in full swing! Do you find yourself wondering where the time has gone? Before you head out for the weekend, get caught up to speed with our weekly roundup of travel, tech and social media news and trends! Here are a few of the best articles we read this week.
Happy reading!
Go ahead, reach out: Hotel surveys increase review scores and volume
Survey reviews have significantly higher scores than reviews from other sources. Just the act of sending a survey lets guests know you care, and when surveys are sent within 48 hours of departure, guests are still fresh on the experience, making them better able and, perhaps, more willing to give feedback. Find out what the benefits of reaching proactively for guest feedback are in our latest blog post!
Did you know that Facebook generates nearly 4 times as many interactions on social media for travel firms as Twitter does? Check out the stats for all the other social platforms in BDRC Continental's Social Media Impact report.
Constant connectivity, mobile apps, and digital wallets are changing the face of business travel
Worldwide, more business travelers are beginning to use mobile devices, social media, cashless wallets, and sharing economy apps, such as on-demand ride services while they’re on the road to stay productive, get around, research travel vendors and meet up with business friends and colleagues. Want to learn how to attract more business travelers to your property? Learn how they feel about their travel experience and how those feelings affect their behaviors related to travel in GBTA's new study!
The digital marketing landscape 2015
What works best in digital marketing today? Find out what the key trends for content marketing, search marketing and digital marketing are in 2015.
Finding the right hotel is a bit like dating
Kissing frogs can be fun! Lots of options, yet limited availability and sometimes you need to experience what you don’t like to learn what you love. The first ever Egencia Global Traveler Survey reveals that business travelers value an easy search with clear results and being remembered. So while we may all want to settle down with our perfect match, here are some of the reasons, we keep searching for “the one”.
How to use reviews to size up the competition
Reviews aren't useful only for managing your hotel's online reputation, they're for sizing up your competition, too.
What 3 of the world's smartest hoteliers have to say about the future of hotels
A sneak preview into an insightful interview that you don't want to miss out on: "Bunkhouse will always continue to do that, which is to really delve into a community and be a neighborhood hotel and be about the place. I think that’s what its purpose is, more than anything, is being really community driven. That means everyone from the person who works the front desk to the artisans we use, to just being part of the fabric of the neighborhood." says Liz Lambert, owner of Bunkhouse Group.
Pros and cons of WeChat for direct hotel bookings
Hotel organizations in China are undergoing a digital transformation and the key element of their efforts is serving guests through their own apps. At the same time, many are considering using WeChat as a booking channel. Find out how hotels are engaging with their guests through WeChat and what incentives they're offering in order to gain their attention!
trivago partners with TrustYou to power its review summaries
trivago chooses TrustYou's Meta-Reviews to power summarized review content on its website, bringing travelers trusted review information in a succinct format so that travelers can easily find their ideal hotel.
