Weekly Roundup #10: Travel, Tech and Social Media
Greetings, everyone and welcome to another Roundup!
This week was a rather busy one in our industry, so we recommend that you make yourself comfortable before we get into our recap. As expected, the high point of these last few days was ITB Berlin! Nevertheless, we also gathered other relevant stories, trends and technology news, so enjoy your reading and of course, your weekend!
See you next week, for another roundup!
For us, this was the best possible way to start this week! We are proud to announce that we are officially providing our services to the following hotels, chains and hospitality companies: Fairmont, Raffles, Swissôtel Hotels and Resorts (now part of AccorHotels), Romantik Hotels, PHM Hospitality, the b hotels and Galaxy Entertainment Group.
ITB, the World's Leading Travel Trade Show is THE event of the week and in this post, you can find the improvements that have been made this year. You can check this, for more news and updates and also, keep an eye on our social media accounts, to see photos from our own booth, with our representing team!
While on the subject of ITB, on the first day of the event, Norbert Fiebig, president of the Association of Travel Germany Agencies DRV, stated that bookings for travel packages to Greece are recording an increase of some 70 percent this year compared to 2016.
We also have to mention our clients’ new partnership with Rixos Hotels, which allows them to expand their presence in the upper scale/luxury market. As a result, AccorHotels will be integrating 15 iconic hotels that are ideally located in premium resort markets in Turkey, UAE, Egypt, Russia and Europe. It seems that the primary focus on this partnership is to develop global activities in the resort segment.
The EU’s proposal to require visas for American citizens traveling to Europe has raised many questions and the travel industry was quick to condemn it. Since Trump’s travel ban is already having a negative impact on the travel sector, ending the visa-free travel will be another detrimental factor to the business.
Trends and Insights
Our CEO, Ben Jost, recently published a post about the impact of guest feedback on hotel sales. This is a detailed inside-view of the industry on the importance of keeping the guest satisfied and providing him with the means to express his opinion, suggestions and feedback.
This week, we celebrated International Women’s Day, so this posts was only appropriate. A new generation of hospitality leaders, female hotel brand owners/creators are successfully achieving market-share, acquiring, developing and expanding, gaining the notice of investors and the capital markets. Check the extended post, to meet some of the industry’s most influential female leaders.
European Cities Marketing (ECM) announced a 3.6% growth in city tourism in 2016, with the domestic market increasing by 6.0% and the international market by 2.3%, respectively. The top 10 cities in terms of bednights stayed the same as the previous year, with London, Paris, and Berlin at the top of the list.
A recent study by Sojern, the travel’s leading performance marketing engine, reveals that mobile searches for budget hotels outweigh those for luxury properties. Also, it appears that searches at the economy end of the scale in hotels now come 73% from a mobile device. You can check this post for more interesting statistics.
This week, TravelClick, the global provider of cloud-based solutions for hotels, announced the release of its new Private Offers feature on the company’s recently launched Booking Engine 4.0, designed to drive a higher conversion and upsell rate for direct bookings on a hotel’s website, while building a rich customer database.
The virtual reality technology might not be such a casual topic, but it has definitely seen a rising point in the last few years. And in what industry could VR make a greater impact than in travel? The technology’s immersive and interactive abilities are a perfect fit with the travel industry’s reliance on selling experiences through storytelling and visual narratives.