Weekly Roundup #44: Travel, Tech and Social Media
Welcome back to our blog, everyone! This Weekly Roundup has a few interesting news under its belt, so go ahead and scan the headlines. As usual, we summarize the most important stories of the week from the entire hospitality industry. News, trends, technology, you name it, we have it. Also, don’t forget to follow us on social: Facebook, Twitter, LinkedIn, Google+ and Instagram!
Until next Friday, have an amazing weekend!
Our client Best Western Hotels & Resorts is joining its hotel peers and launching its third hotel soft brand collection. The BW Signature Collection by Best Western marks the company’s 11th brand and is geared toward the upper midscale market. The company’s other two soft brands focus on the upper economy and midscale (SureStay Collections by Best Western) and upscale/upper upscale (BW Premier Collection). Unlike a “hard” hotel brand, a soft brand collection like BW Signature Collection by Best Western is meant to appeal to independent hotel owners who don’t want to be beholden to the same strict standards as a specific brand such as Best Western, Courtyard by Marriott, or Embassy Suites, but want to benefit from a big hotel company’s distribution network.
It seems that strong tourism marketing and a weak pound led to a boom in domestic holidays over the summer and Britons are taking more staycations. Demand for trips made by domestic travelers increased by more than 20% in the peak July to September period over summer 2016, with several UK holiday regions and cities seeing strong growth. International and domestic demand for the counties of Kent, Surrey, Essex and Yorkshire, alongside the popular tourism destinations of the Cotswolds and the Lake District and Cumbria, all showed double digit increases in demand of over 20%.
In a mutual partnership with the representative office in China for the French horse industry, LeCheval, Ctrip is now providing Chinese tourists with a range of different equestrian travel packages and DIY tour packages to France. The new offerings reflect ongoing efforts to meet the ever-changing demands of outbound Chinese travelers, shifting from the popular scenic and shopping routes to itineraries that are more thematic and in-depth. With Chinese tourists expected to make 5.5 million trips to Europe by the end of 2017, the continent will be the fastest growing destination in China's outbound market this year.
Trends and Insights
Times are rapidly changing and new generations of travelers are surfacing every day. Millennials have been raved about in the last few years, but it is now time to focus on what comes next: generation Z. What makes them different and how can hotels adapt to his new faction of consumers? We have the answers in this best practice guide, plus tips and tricks on how to attract gen Z'ers to your hotel! Free download!
Sojern, travel's direct demand engine, released this week its new report, "The Modern Traveler's Path to Purchase". The report offers deep insights into how consumers buy travel services by looking at eight anonymous user purchase journeys spanning multiple devices, regions, and trip motivations. The report debunks the prevailing notion that travelers plan their trips in a predictable way following the 'average,' and demonstrates the need for brands to use highly personalized targeting in order to reach and impact travelers across the full range of shopping journeys.
New research by International SOS has identified the impact of business travel on people’s mental health and the need for Australian companies to improve emotional support for traveling staff. Close to one million Australians travel overseas for work each year, but in doing so they potentially face an increased risk of stress, depression, and anxiety that can have far-reaching consequences. Traveling through different time zones (‘jetlag’), poor sleep and diet, a lack of work/life balance and social isolation from friends and family have been identified as the top stress factors for business travelers, along with having to contend with different organizational cultures or structures.
Although it’s not a brand new concept anymore, VR has been raved about in these last few years and travel got its fair share of the hype. Virtual reality is a highly visual way of experiencing settings and situations that in real life, could be harder to get to. Many say that hospitality is the perfect environment for the use of virtual reality and truth be told, most people are extremely responsive to visuals, especially when it comes to travel destinations and accommodations. Getting a sneak-peak into your dream vacation, without the actual commitment, is a great chance for travelers everywhere and an even greater marketing strategy for hoteliers.
Hotelogix is to launch a revolutionary mobile app that has been designed to help hoteliers manage their properties on-the-go from their smartphones. Available on iOS and Android, the Hotelogix Mobile Hotel app gives hoteliers the option to manage front desk, housekeeping, and POS activities. It will be displayed on the company’s stand at World Travel Market in London next week. Housekeeping information is updated in real-time and the app also allows guests to check-in earlier while sales teams are encouraged to sell immediately, and decision-makers will be able to access reports in real-time.