Weekly Roundup #36: Travel, Tech and Social Media

Week 36/2017

Greetings, everyone! You know what today’s deal is: Friday = Weekly Roundup, so welcome back! As usual, we scanned the news during this week and put together a summary of the most interesting and relevant ones, so you could go through a quick recap before the weekend. So read away and don’t forget to come back next Friday, for another roundup!

Until then, you can follow us on social media: Facebook, Twitter, Google+ and Instagram!

Have an amazing weekend!

Industry News

TrustYou Releases Insightful New eBook to Aid Independent Hotel Marketing Efforts:

We are delighted to announce that this week was highly productive here, at TrustYou, since we released our latest eBook: Branding Without A Brand Name - An Independent Hoteliers Guide To Building Brand Value. After extended research, we put together a complex, yet easy-to-understand resource directed mainly towards independent hoteliers, with the sole purpose of catering to their specific needs. In a brand-dominated world, independent hoteliers might sometimes feel like thriving with a non-branded status can be somewhat of a struggle, however, our insightful eBook provides numerous suggestions and tips for improvement. The eBook is available here for free download.

AccorHotels introduces first ibis Styles hotel:

AccorHotels’ first economy brand , ibis Styles has made its debut in the United States with the opening of ibis Styles New York LaGuardia Airport. This is part of the group’s continuous expansion and it seems like the hotel will also serve as the flagship hotel for the brand in the country. Kevin Frid, Chief Operating Officer, North & Central America, AccorHotels said that “ibis Styles has already seen much success in Europe and South America, and we anticipate the brand to be a standout in New York as well.”

Thomas Cook China aims for long-term growth with differentiating strategies:

Last September, our client Thomas Cook and Chinese conglomerate Fosun International joined forces to launch Thomas Cook China, 51% owned by Fosun and 49% by Thomas Cook. Thomas Cook China is now a fully operational business with around a hundred employees across two offices, Shanghai and Beijing. “We have now a strong infrastructure platform on which we can build and scale up the business,” said Alessandro Dassi, CEO and GM of Thomas Cook China. “Our focus at the moment is to increase the volume and customer base for the company.”

Trends and Insights

U.S. Hotel Demand Hits an All-Time High:

According to CBRE Hotels’ Americas Research, hotel demand has just reached an all-time high in the U.S. Occupancy levels and demand for rooms are also buoyant in Europe and Asia Pacific. Demand for hotel rooms is highly sensitive to business conditions, particularly on the downside. When business revenues and personal incomes are squeezed at the end of the cycle, hotel demand drops away very quickly. Hotel demand has shown strong growth since the middle of 2016, suggesting that business conditions in the U.S., and elsewhere in the world, are robust despite relatively weak GDP growth.

The 2018 travel trends you should know about:

2017 is not over yet, but it’s good to always be prepared, so we found this interesting post about 2018 travel trends. Luxury travel operator Jacada Travel is predicting that next year will be all about long trips, slowing down, and learning to appreciate the world around us. Jacada Travel has seen a growth in the number of travellers who want to take longer trips (defined here as trips lasting longer than two weeks). In 2017, 40% of bookings were for trips longer than two weeks, but for trips already booked for 2018, 50% are more than two weeks in duration. Among the most important travel trends for 2018 they count: wildlife in Latin America, achievement-based travel + more.

Strongest Half-Year Results Since 2010 for International Tourism:

Visitor numbers reported by destinations around the world reflect strong demand for international travel in the first half of 2017, according to the latest UNWTO World Tourism Barometer. Worldwide, international tourist arrivals (overnight visitors) increased by 6% compared to the same six-month period last year, well above the sustained and consistent trend of 4% or higher growth since 2010. This represents the strongest half-year in seven years.Of UNWTO regions, growth was strongest in the Middle East (+9%), Europe (+8%) and Africa (+8%), followed by Asia and the Pacific (+6%) and the Americas (+3%).

Technology

Artificial Intelligence to be focus of ITB Asia 2017 keynotes:

Under the overarching conference theme of “The Future of Travel”, the organisers of ITB Asia, Messe Berlin (Singapore), have announced that this year’s keynote speeches will be delivered by industry leaders from IBM and Google, who will speak on the very latest trends in Artificial Intelligence (AI) including the impact, use and benefits of AI in the travel industry. ITB Asia 2017 is expected to top the success of ITB Asia in 2016, where almost 900 buyers attended the show, leading to a 1:1 ratio between exhibitors and buyers whilst over 50% of buyers signed deals with exhibitors after the event.

How new technology can fit into today’s hotel industry:

Technology is advancing all the time, and it’s proven a challenge for the hotel industry at large to keep up with each new development and innovation. A panel of technology experts during the “Tech talks: Emerging innovations” session at the 2017 Hotel Data Conference discussed the usefulness of various new and reimagined technologies available to the hotel industry today. The role of artificial intelligence has been discussed thoroughly and while he doesn’t think AI will have much of an impact on guest experience, Patrick Dunphy, CIO at HTNG, said he sees it coming into play for pricing, distribution and long-term strategic planning. That is where AI will have the biggest bottom line value-add along with business analytics and data ingestion.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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