We’re a b2b company, so it’s pretty bold for us to tell you to forget b2b. This video said just that and made a good point: It’s all about p2p. People to people. Take a look. And show your boss if they are not convinced on the power, and need, for social media. (via Ryan Holmes, CEO, HootSuite)
Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…
Until recently, requesting and leaving a review was always done after the guest checks out of the hotel. The guest journey was made of clear and defined stages that ended once the guest left the…
Picking up the pieces after last year is quite similar to Frankenstein putting his monster together and screaming “It’s alive!”. Right now, it really is about the ‘(a)live’ experience. And, not to say that the…