Forget b2b & b2c. It’s p2p.
We’re a b2b company, so it’s pretty bold for us to tell you to forget b2b. This video said just that and made a good point: It’s all about p2p. People to people. Take a look. And show your boss if they are not convinced on the power, and need, for social media. (via Ryan Holmes, CEO, HootSuite)