First Impressions are Everything: Hotel Reputation “Marketing”
So here’s what hotel mobile marketing really boils down to: how do we get those reviews moving in the right direction so that that first impression keeps you in the running for those travel dollars that are being booked so quickly?
There’s the obvious, and most important, answer: respond to the feedback in writing, then address the the most common issues your guests are having. You MUST do it. It takes time.
In the meantime, your conversions are suffering. You really need that half-a-star to compete in the first-impression-is-everything mobile space.
I try to avoid much self promotion in this blog, so forgive me please. It won’t be a habit. There are tools to take you from reputation management to reputation marketing. The way TrustYou is designed, you not only manage and monitor your feedback, but you also have a survey tool to get guest feedback. You can then take those reviews and push them out to third party sites to help boost your profile. So let’s say your Yelp rating is suffering and you have a whole host of positive feedback from your TrustYou surveys… so you push that feedback to Yelp. Or Google+. Or TripAdvisor. Wherever you need it most to help swing thats first impression back where it needs to be.
You still have to do the hard work, but this way you can take the good stuff and make a positive impact a little bit quicker.