Travelers Are Fickle: The Importance of Hotel Reputation During Research

Okay, so I know I suggested prioritizing based on whether you’re marketing to leisure or business travelers. Of course, you must. Who can do it all? But this is a startling statistic, and you need to know about it.

After browsing social sites, 52% of travelers changed their plans. 35% switched hotels (compared with 15% changing airlines and 12% changing country of destination). (All Twitter)

Wow, 35% switched hotels! Why is this so important? Getting that reservation is getting harder. As a reputation manager, you can’t prioritize, say, TripAdvisor and then not tend Google+ or Yelp. Each and every social site has the potential to affect whether or not that guest walks through your door. So prioritize, but spread your net as wide as you can with the resources you have.