Travelers Are Fickle: The Importance of Hotel Reputation During Research

Okay, so I know I suggested prioritizing based on whether you’re marketing to leisure or business travelers. Of course, you must. Who can do it all? But this is a startling statistic, and you need to know about it.

After browsing social sites, 52% of travelers changed their plans. 35% switched hotels (compared with 15% changing airlines and 12% changing country of destination). (All Twitter)

Wow, 35% switched hotels! Why is this so important? Getting that reservation is getting harder. As a reputation manager, you can’t prioritize, say, TripAdvisor and then not tend Google+ or Yelp. Each and every social site has the potential to affect whether or not that guest walks through your door. So prioritize, but spread your net as wide as you can with the resources you have.

Tony Ciccarone

Tony Ciccarone is a web developer who is experienced in making high-quality professional websites, writing clean & reusable code, and creating data-driven web applications.

Recommended Reads

How Google Hotel Reviews Impact Your Hotel

Valerie Carboni // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

3 Heartwarming Hotel Stories and 100+ Power Tips and Ideas for navigating the pandemic

Laura Badiu // August 14, 2020

Every hotel has a story to tell. Even during lockdown, while there may be a lack of guests, the calling to serve does not simply go away. We asked our hotel partners to share some…

Encouraging Global Score on the Travel Heath Index but Caution is Still The Word of the Day

Laura Badiu // August 20, 2020

In the previous weeks, our Travel Health Index indicated Europe’s progress in terms of travel, as seen through guest reviews. However, the rising number of COVID-19 cases has also made itself known in our index’s…

Start Winning. Request a Demo Today!