TrustYou Expands Presence in Southern Africa Through Strategic Alliance With Distribution Partner Rainmaker Digital

by April 18, 2017 8:16 am Press Releases

Munich, 18 April 2017 – The world’s largest guest feedback platform, TrustYou, places a higher emphasis on its presence in Southern Africa and introduces digital marketing expert rainmaker Digital as distribution partner. The Namibia-based company is specialized in managing and optimizing the entire digital presence and marketing for hotels, lodges, guesthouses, and tour operators located in Southern Africa. TrustYou’s guest feedback platform and all of its features are now seamlessly included into the “5 Stages of Digital Success” program that rainmaker digital offers its clients. The partnership between rainmaker and TrustYou will assist hotels to: actively manage their reputation; optimize their digital presence and gain a higher online visibility; increase website traffic through Google to enhancing direct bookings; and ultimately achieve a better occupancy, translating into higher revenue and an improved ADR, RevPar, and EBIT. Hotels can explore the benefits of this partnership at WTM Africa, Booth A24, from April 19 to 21, 2017.

“TrustYou is an essential part of our unique and holistic digital success strategy that we offer to hotels and lodges in Southern Africa”, says Thomas Müller, CEO and Co-Founder at rainmaker. “The review and feedback management tools from TrustYou complete our holistic approach to overall improving our clients’ digital presence. We are excited that we can change and improve the hospitality landscape on scale in Southern Africa together with TrustYou.”

Rainmaker digital integrates TrustYou’s Meta-Reviews, TrustScore widgets, and API data into its hotels’ websites to showcase the online reputation and create transparency that leads to more direct bookings. Furthermore, it utilizes TrustYou’s platform features to actively collect guest surveys, analyze and manage reviews from all sources, and improve the overall scores and performances. Thereby, hotels can immediately identify areas for improvement or necessary investments in order to guarantee maximum guest satisfaction and high scores across the web.

Michael Menzel, CRO and VP Strategic Partnerships at TrustYou adds: “With rainmaker digital, we have found an expert for hospitality, tourism, and digital marketing to strengthen our presence in Southern Africa. The way the company introduces digital success to hotels corresponds well with TrustYou’s guest feedback platform and services. We are convinced that together we can assist all types of accommodation providers to improve their online reputation, feedback management, and overall digital success.”

More information about TrustYou can be found at


About TrustYou

TrustYou, the world’s largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou’s guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler’s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou’s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and;  TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world’s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use of TrustYou Connect, a partner program to integrate TrustYou’s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey.

Find more information on TrustYou and the guest feedback platform at

*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor


About rainmaker digital

rainmaker is the brainchild of some of the most experienced hospitality, tourism and digital marketing veterans in the industry.  We bring 50 years of experience in the hotel, tourism, sales and marketing fields, as well as more than 15 years digital marketing experience to our customers projects. This is enhanced by over 7 years of in-depth research and involvement in the Southern African hospitality and tourism industry, giving us peerless insight into the various source markets, market segments, value chains and market dynamics. With our unique and holistic 5 Stages of Digital Success we usually improve occupancy by at least 20%, revenue by at least 40%, ADR by an average of 10-15% and EBIT at least by 50%.


Press contact

Katharina Sickora