TrustYou Partners With All 400 B&B Hotels To Improve Guest Experience and Online Reputation Globally

by March 5, 2018 2:08 pm In The News, Press Releases

Munich, 5 March 2018  -  B&B Hotels, one of Europe’s fastest growing hotel brands, decided to expand its collaboration with TrustYou’s all-in-one guest feedback platform for all 400 properties. Since 2012, TrustYou’s tools have helped B&B Hotels in Germany, Italy, and Poland to manage, leverage and improve their reviews and scores. The successful partnership has now led to an expanded collaboration for an additional 262 properties in France and 16 in Spain with the goal to ensure optimized review collection, management, marketing within one easy-to-use platform for the entire brand.

TrustYou’s reputation management features help B&B Hotels to gain valuable insights from guest reviews, benchmark against their competitors and evaluate what most impacts their hotel’s rating to improve the overall online reputation and quality. The use of TrustYou’s surveys helps the chain and all 400 properties to proactively solicit guest feedback in order to make the right staff and procedural adjustments and attain operational excellence by asking guest's. By making improvements that guests appreciate most, B&B Hotels can drive more loyal customers and increase guest satisfaction. The partnership also includes the integration of TrustYou’s Meta-Review* widgets and scores into the hotels’ websites to enhance the user and booking experience on their websites and to increase direct bookings.

B&B Hotels offer its award-winning Econochic® hotel concept to business and leisure travelers alike and combine high-quality comfort with excellent service at attractive prices. Fabrice Collet, CEO of B&B Hotels says: Guest feedback is essential to the success of our brand and we are confident that with the customized setup, onboarding and service that TrustYou provides we can make the most out of our reviews. This way we can improve the guest experience and quality across Europe based on specific KPIs and requirements. Our properties in Germany, Italy, and Poland benefited a lot from TrustYou’s tools on both, an operational and executive level in the last years, and we decided to extend our partnership to the entire group in order to have a consistent tool in all countries.”

TrustYou will furthermore assist the group with its tools for all new country openings Brazil, Belgium, Switzerland scheduled for 2018 to assure the best possible guest feedback management from the start.

Philipp Hahn, VP Sales & Operations EMEA, adds: “We are delighted that B&B Hotels now relies on our guest feedback platform on a global level. TrustYou’s account team is working hard to assure that the group leverages the entire platform from collecting, analyzing and marketing of guest feedback to their best benefit to assure service quality, enhance guest satisfaction and, ultimately, increase revenue and bookings.

For more information about TrustYou visit:


About TrustYou

TrustYou, the world’s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide,  powers guest reviews on dozens of travel sites, including Google, Kayak, and* These reviews also generate actionable insights for hotels to improve their presence along each step of the guest journey, from booking and pre-stay search queries, to real-time guest requests and messages, to post-stay feedback in the form of survey responses and reviews. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou’s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.

Find more information on TrustYou and the guest feedback platform on

*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor



Acquired by investment firm PAI Partners alongside management in March 2016, B&B HOTELS group is the leading and fastest-growing independent Budget & Economy hotel chain, in France (262 hotels as of December 31st , 2017), Germany (102 hotels), Italy (30), and Spain (29). B&B HOTELS also operates 5 hotels in Poland, 1 in Morocco, 1 in Czech Republic and 1 in Brazil, and will expand its footprint into Switzerland, Belgium, and Austria in the next months. The B&B HOTELS deliver their “Econochic” concept to business and leisure customers, a combination of comfort, design and high-quality services at an attractive price. The B&B HOTELS Group is regularly awarded in France, in Germany and in Italy for its innovative concept and its strong growth.


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