TrustYou Partners With All 400 B&B Hotels To Improve Guest Experience and Online Reputation Globally

by March 5, 2018 2:08 pm 新闻资讯新闻发布

Munich, 5 March 2018  -  B&B Hotels, one of Europe’s fastest growing hotel brands, decided to expand its collaboration with TrustYou’s all-in-one guest feedback platform for all 400 properties. Since 2012, TrustYou’s tools have helped B&B Hotels in Germany, Italy, and Poland to manage, leverage and improve their reviews and scores. The successful partnership has now led to an expanded collaboration for an additional 262 properties in France and 16 in Spain with the goal to ensure optimized review collection, management, marketing within one easy-to-use platform for the entire brand.

TrustYou’s reputation management features help B&B Hotels to gain valuable insights from guest reviews, benchmark against their competitors and evaluate what most impacts their hotel’s rating to improve the overall online reputation and quality. The use of TrustYou’s surveys helps the chain and all 400 properties to proactively solicit guest feedback in order to make the right staff and procedural adjustments and attain operational excellence by asking guest's. By making improvements that guests appreciate most, B&B Hotels can drive more loyal customers and increase guest satisfaction. The partnership also includes the integration of TrustYou’s Meta-Review* widgets and scores into the hotels’ websites to enhance the user and booking experience on their websites and to increase direct bookings.

B&B Hotels offer its award-winning Econochic® hotel concept to business and leisure travelers alike and combine high-quality comfort with excellent service at attractive prices. Fabrice Collet, CEO of B&B Hotels says: Guest feedback is essential to the success of our brand and we are confident that with the customized setup, onboarding and service that TrustYou provides we can make the most out of our reviews. This way we can improve the guest experience and quality across Europe based on specific KPIs and requirements. Our properties in Germany, Italy, and Poland benefited a lot from TrustYou’s tools on both, an operational and executive level in the last years, and we decided to extend our partnership to the entire group in order to have a consistent tool in all countries.”

TrustYou will furthermore assist the group with its tools for all new country openings Brazil, Belgium, Switzerland scheduled for 2018 to assure the best possible guest feedback management from the start.

Philipp Hahn, VP Sales & Operations EMEA, adds: “We are delighted that B&B Hotels now relies on our guest feedback platform on a global level. TrustYou’s account team is working hard to assure that the group leverages the entire platform from collecting, analyzing and marketing of guest feedback to their best benefit to assure service quality, enhance guest satisfaction and, ultimately, increase revenue and bookings.

For more information about TrustYou visit: www.trustyou.com.

 

关于 TrustYou

TrustYou 是全球最大的宾客反馈平台,为众多酒店提供解决方案,以促成更多预订量并改进其酒店产品。在宾客旅程的每个阶段,酒店可以利用宾客反馈来增强评论营销并实现卓越的运营业绩。宾客反馈影响着 95% 的预订决定。TrustYou Meta-Review 将全球 500,000 多家酒店的数亿条酒店评论、调查和社交帖子汇集一处,支持 Google、Kayak 和 Hotels.com 等数十个旅游网站上的宾客评论。这些评论还为酒店提供了切实可行的洞见,帮助酒店在宾客旅程的每一步中提升其存在感,从预订和入住前搜索查询,到宾客实时请求和留言,再到调查回应和评论形式的入住后反馈。通过 TrustYou 合作伙伴计划,PMS、CRM、IBE 和其他酒店软件提供商可以将 TrustYou 的宾客反馈平台集成到其产品中,从而帮助其酒店客户对预订量和收入产生积极影响。

如需了解更多信息,请访问 TrustYou 和宾客反馈平台 www.trustyou.com.

*TrustYou Meta-Reviews 只包含经过证实的评论,不包括来自 TripAdvisor 的评论

 

About B&B HOTELSGROUP

Acquired by investment firm PAI Partners alongside management in March 2016, B&B HOTELS group is the leading and fastest-growing independent Budget & Economy hotel chain, in France (262 hotels as of December 31st , 2017), Germany (102 hotels), Italy (30), and Spain (29). B&B HOTELS also operates 5 hotels in Poland, 1 in Morocco, 1 in Czech Republic and 1 in Brazil, and will expand its footprint into Switzerland, Belgium, and Austria in the next months. The B&B HOTELS deliver their “Econochic” concept to business and leisure customers, a combination of comfort, design and high-quality services at an attractive price. The B&B HOTELS Group is regularly awarded in France, in Germany and in Italy for its innovative concept and its strong growth.

 

新闻联系人

TrustYou

Katharina Sickora

katharina.heitmann@www.trustyou.com

 

B&B HOTELS Group

Wellcom

Yuan.li@wellcom.fr

+ 33(0)1 46 34 60 60