Holiday Company Signs Multi-Year Partnership With Online Reputation Management Specialists to bolster Quality Assurance across its holiday offering
Thomas Cook has entered into a strategic partnership with TrustYou, the global leader in online reputation management, with a view to ensuring that all hotels adhere to the holiday company’s rigorous quality control criteria.
The partnership will see TrustYou monitor more than 45,000 hotels from Thomas Cook’s portfolio, using TrustYou’s advanced online reputation management (ORM) tool. This powerful tool for monitoring and responding to all online travel reviews written worldwide will allow the holiday company to search, analyse and distill user generated content into easy to digest, independent summaries of all verified reviews across the internet.
The results will be used by Thomas Cook to provide hotel partners with a real-time indication of how they are performing in the eyes of their customers. These will identify areas for improvement that can be immediately addressed by hoteliers, providing customers with the assurance of quality they have come to expect from the global pioneer in travel.
“Quality assurance is a key factor in our strategy to deliver the very best holiday experience to our customers,” said Peter Fankhauser, COO at Thomas Cook Group. “Our partnership with TrustYou will allow us to exploit the vast amount of data their sophisticated technologies aggregate in order to identify those areas that need to be addressed and make the necessary recommendations to hoteliers to ensure that our standards remain of the highest quality.”
“The unique insights from TrustYou will provide Thomas Cook with the most accurate, up-to-date information available on the hotels and resorts we offer, allowing us to further improve quality levels, working in close collaboration with our hotel partners.”
Using TrustYou’s monitoring tool, Thomas Cook and its partner hotels will be able to easily see how they’re performing on travel sites, as well as analyse review trends over time. For instance, hotels can monitor whether or not target areas such as service or food and beverage offerings have improved. Additionally, hotels can track their management response rates, social media activity, and more.
“We are excited to have Thomas Cook as a valued partner,” said TrustYou CEO Benjamin Jost. “Using TrustYou’s data and insights from millions of reviews will ensure that Thomas Cook stays at the top of its game, delivering the very best service and quality standards in the market.”