Tag Archive: hotel reviews

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How Google Hotel Reviews Impact Your Hotel

by August 1, 2021 3:51 pm

Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives improvements in ratings, review summaries, and local search rankings for hotels. Many online reputation providers offer hotels the ability to push their solicited guest reviews directly to Google. Similarlu, TrustYou's own guest satisfaction survey solution allows hotels to collect guest reviews and then push them to Google as a Google review that is shown below the review summary. But on top of this, TrustYou also… read more »

2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

by January 17, 2017 9:17 am

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… read more »

Four Things Travelers to Rio Will Find Delightful (And Three Things They Won’t)

by August 4, 2016 2:49 pm

With the Games in 2016 Rio de Janeiro just around the corner, thousands of visitors are already making their journey into the city. With a series of issues casting a shadow over traveler expectations,  it seemed an appropriate time to clear up some confusion. To examine what the hotels in Rio have to offer, we’ve analyzed customer reviews of 589 hotels. The research revealed that hotels in Rio de Janeiro have an average TrustScore of 81.25, with positive reviews in pool service, childcare, laundry service, and security as the main drivers of success. In addition, service through the country rated… read more »

Out With the Old, In With the New: Everything You Need to Know about the Recent TrustScore Update

by May 17, 2016 8:09 am

Since 2008, the TrustYou “TrustScore” has served as a badge of honor for hotels. It is calculated based on verified reviews from across the web and serves as an independent, third party score of a hotel. Thousands of hotels proudly display it on their hotel websites, helping to impact their direct bookings. And the scores influence millions of travelers around the world who see the hotel ratings on the world’s leading travel sites like Google, KAYAK, Skyscanner and many others. Now that the history lesson is over, here’s the big news! As of June 1, 2016, the TrustScore widget will… read more »

Weekly Roundup: Travel, Tech and Social Media

by February 19, 2016 12:00 pm

It's that time again! Welcome back to our usual weekly roundup of travel, tech, and social media news and trends! Check out what's new in the world of travel and hospitality below. Happy reading and don't forget to come back next week for more! Industry News Hilton Infuses Mobile Throughout Mass and Personalized Appeals Hilton is placing mobile at the center of its 2016 marketing initiatives, which include enhanced digital keyless entry options, its largest-ever campaign with a call-to-action for rewards memberships and a celebrity-supported social media contest, pointing to mobile's potential to build brand across demographics. Yahoo Travel Shuttered as Part of… read more »

Weekly Roundup: Travel, Tech and Social Media

by November 20, 2015 3:31 pm

Happy Friday, everyone! November is well underway and here at TrustYou we're already in a holiday mood. With Thanksgiving and Christmas right around the corner, it’s truly the most wonderful time of the year! As usual, we’ve rounded up the top industry news and trends. Click away, enjoy your weekend and don't forget to come back next week for more! Industry News TripAdvisor Instant Booking Deal with Booking.com Apparently Exclusive Expedia Inc. is shut out of TripAdvisor Instant Booking after TripAdvisor’s exclusive agreement with the Priceline Group, according to Skift. Marriott to Buy Starwood Hotels Marriott International Inc. is buying Starwood Hotels & Resorts… read more »

Weekly Roundup: Travel, Tech and Social Media

by April 10, 2015 10:29 am

  Happy Friday! Time for our weekly roundup again, bringing you the latest in travel tech, social media and reputation management news and trends! Among this week's stories, we've got Hipmunk's recent millennial travel habits stats, tips on how to drive bookings via mobile devices, and information on how hotels can increase their revenue in 2015. Happy reading! Increasing mobile bookings in 2015 How Facebook Reviews contribute to Mövenpick Hotels & Resorts' stellar online reputation Hotels need to get the (Facebook?) message Booking.com and TripAdvisor reviews appear on Apple Maps 5 personal ways hotels can increase revenue in 2015 Six… read more »

The Longest Review Ever Written

by March 19, 2014 8:00 am

Speaking of my short attention span, let’s talk about all of the time and research that goes into booking travel. On the one hand, you want to read all reviews to ensure that you are making a sound booking decision; on the other hand, this is unbelievably tedious and time consuming. So, most travelers settle for a happy medium, reading around 6-12 reviews. Here’s the thing: I don’t want to read 6-12 reviews. I think that is exhausting. So I’ve switched to Meta-Reviews, which are essentially the Cliff’s Notes version of all verified reviews online. I’ve been happy with my… read more »

Review Trends in Europe, Middle East and Africa

by January 23, 2014 9:14 am

On Tuesday, TrustYou released its first annual global reports spanning North America, Europe, The Middle East and Africa and Asia Pacific. The reports are based on an analysis of more than 14 million reviews to see what travelers around the globe had to say about their travel experiences in 2013. You can take a look at some of the global trends from Tuesday’s blog. Today, I’d like to take a closer look at some of the review trends in Europe, The Middle East and Africa (EMEA). Keep in mind that these are only a few highlights from the global annual… read more »

Review Trends in Asia Pacific

by January 22, 2014 11:07 am

On Tuesday, TrustYou released its first annual global reports spanning North America, Europe, The Middle East and Africa and Asia Pacific. The reports are based on an analysis of more than 14 million reviews to see what travelers around the globe had to say about their travel experiences in 2013. You can take a look at some of the global trends from Tuesday’s blog. Today, I’d like to take a closer look at some of the review trends in Asia Pacific (APAC). Keep in mind that these are only a few highlights from the global annual reports. For all the stats and insights,… read more »

2013 Global Year in Review: Annual Reports Show Trends in Hotel Reviews

by January 21, 2014 12:48 pm

In 2013, travelers took to writing reviews in record numbers. We’ve taken a look at a sample of more than 14 million reviews across North America, Asia Pacific and Europe, the Middle East and Africa to see what was said. This data allow us to pinpoint trends in hotel reviews and understand areas in which destinations have seen success and areas that need improvement. Individual hotels can also get an idea of how they stack up to other hotels in their city. A few global trends emerged. Check them out, or download the full reports for free for more details:… read more »

12 Quirky Comments from Hotel Reviews Worldwide

by January 7, 2014 2:26 pm

I’m not gonna lie, I was inspired by The Standard’s 2014 calendar. Who doesn’t love reading through bizarre hotel reviews, especially when they are accompanied by great photography? The calendar got me thinking about what other crazy reviews are out there in cyberspace. TrustYou has a database of more than 250 million hotel reviews to peruse, so I took a look. Below is a collection of twelve fun, funny, quirky, and slightly bizarre comments written within the last year, pulled from TrustYou’s database. All hotel names were removed. “In another review of this hotel, I compared my stay to "hugging… read more »