BRIT Hotels Operationalizes Guest Feedback Through Partnership with TrustYou

by November 9, 2016 9:00 am Press Releases

Munich - 9 November 2016 - TrustYou, the world's largest guest feedback platform, has been selected by BRIT Hotels, a French hotel chain with more than 100 properties to manage their guest feedback across all channels - direct, web, and social. Through the partnership, BRIT Hotels will gain access to actionable intelligence that is based on guest reviews from across the web, including the hotel’s own guest surveys, and influence travelers during the entire guest journey.

BRIT Hotels will enjoy the capabilities of TrustYou Analytics, a high-end analysis tool that aggregates and analyzes online reviews, offering hotels a simple to understand dashboard that highlights areas of improvements and benchmarks against their peers . In addition, each property will utilize TrustYou Stars, a post-stay survey tool that entices guests to offer feedback about their stay through after their check-out. Upon completion, guests are given the option to publish their feedback directly on Google. A higher volume of reviews and positive review scores could result in better search rankings for BRIT Hotels. Finally, each property will have TrustYou Meta-Review data appear on their websites. Featuring verified guest reviews on helps to increase direct bookings.

“Nearly every booking begins with guests performing some sort of online research, and TrustYou has proven capable of positively influencing their findings,” said Vincent Roux, Director of Entreprise French Speaking Markets at TrustYou. “BRIT Hotels is a premium brand, and validates our value proposition as we expand our presence in the French market.”

Founded in 1993, BRIT Hotels has grown tremendously, and now has 108 establishments, most with two and three star ratings. The company offers three levels of hotel, essential, comfort and privilege.

“Our staff at each of our hotels aims to exceed expectations for every single guest,” said Guy Gérault, Managing Director  of BRIT Hotels.  “By partnering with TrustYou, we gain the ability to more accurately understand and positively influence our guest experiences on scale, improving customer satisfaction and increasing direct bookings.”

For more information, visit

About TrustYou

TrustYou, the world’s largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou’s guest feedback platform incorporates  hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler’s journey, including  booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou’s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and;  TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world’s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use of TrustYou Connect, a partner program to integrate TrustYou’s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey.

Find more information on TrustYou and the guest feedback platform at

*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor

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Katharina Sickora 


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