Solare Hotels & Resorts Selects TrustYou Review Analyst to Monitor and Analyze Social Sentiment for 70 Hotel Properties in Japan

by October 14, 2011 12:00 pm Press Releases

Available in Ten Languages, ReviewAnalyst Brings Clarity to Guest Comments and
Recommendations on Sites Across the Internet

MUNICH, GERMANY, October 14, 2011 - TrustYou, the market leader in social media
monitoring and semantic technologies for the online reviews and social commerce space,
announced today that Solare Hotels & Resorts Co. Ltd. is using TrustYou ReviewAnalyst to
capture and analyze guest comments and recommendations across the Internet.

TrustYou ReviewAnalyst leverages semantic search to gather and analyze the sentiment in
recommendations on social media sites like Facebook, Twitter and Mixi including Rakuten
Travel, Japan’s major hotel reservation website Solare Resorts and Hotels include more than 70
properties in Japan, and uses TrustYou to understand the company’s brand sentiment as well as
the individual properties in its group. Solare is the first Japanese hotelier to implement TrustYou
ReviewAnalyst, and expands TrustYou’s global market reach to over 6,000 companies around the
world. It is also the first social media monitoring company in Japan for the hospitality industry.
TrustYou data reaches more than 5 million consumers per month.

“By working with TrustYou, we become the first Japanese hotel group to bolster our
comprehensive social media management with semantic analysis technology,” said Jack Tan,
Chief Strategic Marketing and Technology Officer of Solare Hotels in Tokyo. “We’re proud
to position ourselves as a pioneer in this field. Not only are we impressed by their semantic
technology and benchmarking analysis, we’re also convinced by the full range of Japanese
sources that TrustYou analyzes. This is another one of the many initiatives where we utilize
technology to understand our guests, to expand our marketing capabilities, and for our hotels to
react quickly and provide the best possible service.”

With its entry into the Japanese market, TrustYou now has a presence on five continents. True to
the motto “Global knowledge with local expertise,” TrustYou CEO and cofounder Benjamin Jost
sees no limits to TrustYou’s constantly evolving technology. TrustYou has applied sophisticated
semantic search technology to hundreds of portals and social media channels in 10 languages.
Online opinion data is collected on behalf of clients and analyzed – thus, each of the hotels using
TrustYou’s technology are in a unique position to enhance their online marketing with the power
of information.

“The entry into such a specific market as Japan represented an enormous technical challenge,”
said Jost. “We not only have different sources and portals to deal with, but also a completely
different languages and character sets. We’re excited to now offer this tailor-made solution
specifically for the Japanese market.”

About Solare Hotels & Resorts Co. Ltd. – “Nationwide for all occasions”

As of July 2011, Solare Hotels & Resorts Co. Ltd. and its almost 5,300 associates operate,
franchise and asset-manage 73 hotels and 12,696 rooms throughout Japan, including Chisun
hotels, Loisir hotels, Hotel Avanshell, the Okinawa Marriott Resort & Spa and the Kobe Bay
Sheraton Hotel & Towers.

About TrustYou

Founded in 2008, TrustYou is a market leader in social media monitoring and semantic
technologies for online reviews and social commerce. TrustYou gathers, structures, and monitors
social sentiment across the web in online reviews, posts, and comments for hoteliers, destinations,
restaurants and travel companies. More than 5 million consumers and 6,000 customers interact
with TrustYou data and its application ReviewAnalyst. TrustYou is also embedded into IT
star rating systems in 16 countries throughout Europe. Global customers include: Hard Rock
Cafes, InterContinental Hotels, Best Western Hotels, Maritim Hotels, Omni Hotels & Resorts,
Worldhotels, Micros-Fidelio, HolidayCheck and many more. For more information, visit