Munich, Germany and Dallas, TX, USA - April 24, 2014 TrustYou, the market leader in big data and online reputation management for the hospitality and travel industry and KAYAK, a global travel search engine, have announced that TrustYou's high level reputation overview is now available to KAYAK hotel partners. Available for free as part of their hotel listings, KAYAK's hotel partners now have access to a high-level analysis of guest feedback across all review and social media sites.
"Last year we added TrustYou's verified review summaries so users can easily make more informed hotel booking decisions, said Robert Birge, chief marketing officer of KAYAK. "Now our hotel partners can easily analyze guest reviews and ratings in one spot - a valuable tool for understanding and improving their reputations. "
The data that is incorporated onto KAYAK's hotel owner pages is a part of TrustYou's partner solution that analyzes reviews and social media mentions across 250+ sites and shows hoteliers their overall scores, management response rates, competitor benchmarks, semantic review text analyses, and more. Hotels listed on KAYAK will thus have an at-a-glance view of their reputation across all sites.
"Reviews are incredibly important for travelers during the booking process, and by actively monitoring and managing their reviews and social postings a hotel can positively influence its reputation. TrustYou's monitoring solution allows intermediaries to provide hotel partners with a comprehensive summary of what is being said across the web, enabling hoteliers to listen, understand and proactively fix any complaints or criticisms," said Benjamin Jost, CEO and co-founder of TrustYou.