The TrustYou Brand Guidelines

Icon

The TrustYou Icon is for use on websites and mobile apps (full-color version only), and marketing materials.

full-color
The primary and preferred version of the TrustYou Icon. When used for mobile app icon, a white square with a OS specific border-radius is the only acceptable background.
brand guidelines image
SOLID WHITE
For use on darker backgrounds.
brand guidelines image
SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.
brand guidelines image
minimum reproducible size
For print media, the width of the Icon should not be reduced to less than 12mm. For digital media, the width of the Icon should not be reduced to less than 34 pixels.
brand guidelines image
minimum margin of clearspace
The clearspace minimum is equivalent to the vertical height of the speech bubbles in the Icon (shown here as x), regardless of the size at which the icon is reproduced.
 Download icon files (.zip)876 KB

Speech Bubble Icon

The TrustYou Speech Bubble Icon is for use on websites and mobile apps (full-color version only), and marketing materials.

brand guidelines image
SOLID WHITE
For use on darker backgrounds.
brand guidelines image
SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.
brand guidelines image
minimum reproducible size
For print media, the width of the Speech Bubble Icon should not be reduced to less than 15mm. For digital media, the width of the Speech Bubble Icon should not be reduced to less than 43 pixels.
brand guidelines image
minimum reproducible size
For print media, the width of the Speech Bubble Icon should not be reduced to less than 15mm. For digital media, the width of the Speech Bubble Icon should not be reduced to less than 26 pixels.
 Download speech bubble icon files (.zip)853 KB

Speech Bubbles

The TrustYou Speech Bubbles are for use in marketing materials, and internal communication (stationary, letterheads, presentations, etc.)

full-color
The primary and preferred version of the Speech Bubbles.
brand guidelines image
SOLID WHITE
For use on darker backgrounds.
brand guidelines image
SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.
brand guidelines image
minimum reproducible size
For print media, the width of the SpeechBubbles should not be reduced to less than 12mm. For digital media, the width of the Speech Bubbles should not be reduced to less than 34 pixels.
brand guidelines image
minimum margin of clearspace
The clearspace minimum is equivalent to one-half of the vertical height of the Speech Bubbles (shown here as x), regardless of the size at which the review bubbles are reproduced.
 Download speech bubbles files (.zip)759 KB

Seasonal Speech Bubbles

The Seasonal Speech Bubbles are a fun variation on our speech bubbles for use in marketing materials and internal communication (rollups, newsletters, presentations, etc.)

Choose simple icons made from basic shapes to put inside the speech bubbles. The icon should always be solid white on top of the colored speech bubble. Take care to leave enough space around the icon. You may use these examples for reference. The speech bubbles themselves can be TrustYou Blue or TrustYou Red, Yellow, and Green (in that order).
Always consult with your design team to ensure proper standards.

brand guidelines image
Oktoberfest speech bubbles
An example of Oktoberfest themed speech bubbles which were used on t-shirt, invitations, and other materials to promote the event.
brand guidelines image
Christmas speech bubbles
An example of Christmas themed speech bubbles which were used on a digital advent calendar, internal event invitations, and event decorations.
 Download seasonal speech bubbles files (.zip)7 MB

Attribution

The TrustYou Attribution is for use on websites and mobile apps where TrustYou data or widgets have been licensed.

brand guidelines image
SOLID WHITE
For use on darker backgrounds.
brand guidelines image
SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.
brand guidelines image
minimum reproducible size
For print media, the width of the Attribution should not be reduced to less than 45 mm. For digital media, the width of the Attribution should not be reduced to less than 128 pixels.
brand guidelines image
minimum margin of clearspace
The clearspace minimum is equivalent to one-half of the vertical height of the Attribution (shown here as x), regardless of the size at which the attribution is reproduced.
 Download attribution files (.zip)1 MB

Small Attribution

The TrustYou Small Attribution is for use on websites and mobile apps when working with a smaller space and the normal Attribution would need to go below the minimum allowed size in order to fit. In this case the Small Attribution should be used instead.

full-color
The primary and preferred version of the Small Attribution.
brand guidelines image
SOLID WHITE
For use on darker backgrounds.
brand guidelines image
SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.
brand guidelines image
minimum reproducible size
For print media, the width of the Small Attribution should not be reduced to less than 23mm. For digital media, the width of the Small Attribution should not be reduced to less than 65 pixels.
brand guidelines image
minimum margin of clearspace
The clearspace minimum is equivalent to one-half of the vertical height of the Small Attribution (shown here as x), regardless of the size at which the small attribution is reproduced.
 Download small attribution files (.zip)934 KB

Colors

TrustYou’s brand colors should always be adhered to. These are the colors that make up our logo and, when used consistantly throughout marketing materials and our products, help to reinforce the brand.

Dark Blue

HEX: #2a5caa

RGB: 42 92 170

CMYK: 89 69 0 0

PMS: 7685 C

Blue

HEX: #3498db

RGB: 52 152 219

CMYK: 71 28 0 0

PMS: 7688 C

Red

HEX: #f06748

RGB: 240 103 72

CMYK: 1 74 76 0

PMS: 7416 C

Yellow

HEX: #ffa726

RGB: 255 167 38

CMYK: 0 40 94 0

PMS: 137 C

Green

HEX: #7cb342

RGB: 124 179 66

CMYK: 58 9 100 0

PMS: 7489 C

Typography

Roboto is our font of choice and should be used whenever possible in print and on the web. It is used on our corporate website, our web apps, and within all marketing materials. It is a free font available from Google Fonts.

In cases where a standard system font is required—such as sales presentation made in Powerpoint—Helvetica Regular and Bold should be used.

Roboto Light (300) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

Roboto Regular (400) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

Roboto Medium (500) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

Roboto Bold (700) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

Description

Widget Descriptions for external use

TrustYou

TrustYou is an independent provider of hotel reputation scores and reviews. Every week TrustYou processes millions of verified reviews from across the web and computes objective ratings and scores that power hundreds of travel sites across the globe.

TrustScore

The TrustScore is an aggregated rating, computed from verified reviews from across the web.

Meta-Review

The Meta-Review is a summary of verified reviews from across the web. It provides categorized review content and key data points on both overall and context-specific levels.

Badges

The Meta-Review Badges highlight excellence in a specific area of service that guests mention positively in their reviews.

Survey Reviews

Verified survey reviews collected with TrustYou Guest Survey.