The TrustYou Brand Guidelines

Logo

The TrustYou logo is vital to our brand’s identity. It represents our company to the world and must be used consistently and only in the approved formats.

The primary and preferred way to use the TrustYou logo is in full-color over a white background. If the logo must be placed on a dark background, then the logo can be used in solid white. A solid black logo is also available, but it is not preferred and should only be used when other options are simply not possible.

full-color
The primary and preferred version of the TrustYou logo.

solid white
For use on darker backgrounds.

solid black
This is not preferred usage. It is only to be used when reproduction limitations force its use.

minimum reproducible size
For print media, the width of the Logo should not be reduced to less than 30 mm. For digital media, the width of the Logo should not be reduced to less than 85 pixels.

minimum margin of clearspace
The clearspace minimum is equivalent to the vertical height of the letter “T” in the logo (shown here as x), regardless of the size at which the logo is reproduced.

Download logo files (.zip)254 KB

Icon

The TrustYou Icon is for use on websites and mobile apps (full-color version only), and marketing materials.

full-color
The primary and preferred version of the TrustYou Icon. When used for mobile app icon, a white square with a OS specific border-radius is the only acceptable background.

SOLID WHITE
For use on darker backgrounds.

SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.

minimum reproducible size
For print media, the width of the Icon should not be reduced to less than 12mm. For digital media, the width of the Icon should not be reduced to less than 34 pixels.

minimum margin of clearspace
The clearspace minimum is equivalent to the vertical height of the speech bubbles in the Icon (shown here as x), regardless of the size at which the icon is reproduced.

Download icon files (.zip)876 KB

Speech Bubble Icon

The TrustYou Speech Bubble Icon is for use on websites and mobile apps (full-color version only), and marketing materials.

SOLID WHITE
For use on darker backgrounds.

SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.

minimum reproducible size
For print media, the width of the Speech Bubble Icon should not be reduced to less than 15mm. For digital media, the width of the Speech Bubble Icon should not be reduced to less than 43 pixels.

Download speech bubble icon files (.zip)853 KB

Speech Bubbles

The TrustYou Speech Bubbles are for use in marketing materials, and internal communication (stationary, letterheads, presentations, etc.)

full-color
The primary and preferred version of the Speech Bubbles.

SOLID WHITE
For use on darker backgrounds.

SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.

minimum reproducible size
For print media, the width of the SpeechBubbles should not be reduced to less than 12mm. For digital media, the width of the Speech Bubbles should not be reduced to less than 34 pixels.

minimum margin of clearspace
The clearspace minimum is equivalent to one-half of the vertical height of the Speech Bubbles (shown here as x), regardless of the size at which the review bubbles are reproduced.

Download speech bubbles files (.zip)759 KB

Seasonal Speech Bubbles

The Seasonal Speech Bubbles are a fun variation on our speech bubbles for use in marketing materials and internal communication (rollups, newsletters, presentations, etc.)

Choose simple icons made from basic shapes to put inside the speech bubbles. The icon should always be solid white on top of the colored speech bubble. Take care to leave enough space around the icon. You may use these examples for reference. The speech bubbles themselves can be TrustYou Blue or TrustYou Red, Yellow, and Green (in that order).
Always consult with your design team to ensure proper standards.

Oktoberfest speech bubbles
An example of Oktoberfest themed speech bubbles which were used on t-shirt, invitations, and other materials to promote the event.

Christmas speech bubbles
An example of Christmas themed speech bubbles which were used on a digital advent calendar, internal event invitations, and event decorations.

Download seasonal speech bubbles files (.zip)7 MB

Attribution

The TrustYou Attribution is for use on websites and mobile apps where TrustYou data or widgets have been licensed.

SOLID WHITE
For use on darker backgrounds.

SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.

minimum reproducible size
For print media, the width of the Attribution should not be reduced to less than 45 mm. For digital media, the width of the Attribution should not be reduced to less than 128 pixels.

minimum margin of clearspace
The clearspace minimum is equivalent to one-half of the vertical height of the Attribution (shown here as x), regardless of the size at which the attribution is reproduced.

Download attribution files (.zip)1 MB

Small Attribution

The TrustYou Small Attribution is for use on websites and mobile apps when working with a smaller space and the normal Attribution would need to go below the minimum allowed size in order to fit. In this case the Small Attribution should be used instead.

full-color
The primary and preferred version of the Small Attribution.

SOLID WHITE
For use on darker backgrounds.

SOLID BLACK
This is not preferred usage. It is only to be used when reproduction limitations force its use.

minimum reproducible size
For print media, the width of the Small Attribution should not be reduced to less than 23mm. For digital media, the width of the Small Attribution should not be reduced to less than 65 pixels.

minimum margin of clearspace
The clearspace minimum is equivalent to one-half of the vertical height of the Small Attribution (shown here as x), regardless of the size at which the small attribution is reproduced.

Download small attribution files (.zip)934 KB

Logo Misuse

To maintain the integrity of the TrustYou logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. The examples shown here illustrate possible misuses of the TrustYou logo that should be avoided.

Colors

TrustYou’s brand colors should always be adhered to. These are the colors that make up our logo and, when used consistantly throughout marketing materials and our products, help to reinforce the brand.

Dark Blue

Blue

Red

Yellow

Green

Typography

Roboto is our font of choice and should be used whenever possible in print and on the web. It is used on our corporate website, our web apps, and within all marketing materials. It is a free font available from Google Fonts.

In cases where a standard system font is required—such as sales presentation made in Powerpoint—Helvetica Regular and Bold should be used.

Roboto Light (300) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

Roboto Regular (400) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

Roboto Medium (500) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”

Roboto Bold (700) - Regular, Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; ’ ”