Wir haben die aktuellsten Forschungsergebnisse über die Art und Weise, wie Menschen Feedback lesen, ausgewählt - und einige wichtige Maßnahmen zusammengestellt, die Ihnen dabei helfen können, Gästebewertungen zu nutzen, um somit mehr Buchungen zu erhalten. Es geht ums große Ganze Reisende lesen Bewertungen nicht nur, um unangenehme Erfahrungen zu vermeiden. Bewertungen werden im Allgemeinen nicht alleine gelesen, um Betrug zu erkennen oder zwielichtige Lokalitäten mit kaltem Essen und dünnen Wänden zu vermeiden. Online-Feedback hilft Reisenden, die Lücke zwischen ihren Erwartungen und dem, was sie bekommen, zu schließen. Ist der Standort günstig? Bietet das Hotel haustierfreundliche Optionen? Gibt es dort einen… read more »
We’ve selected the most recent data on how people read feedback - and put together some key actions that can help you leverage guest reviews to get more bookings. It’s About the Bigger Picture Travelers are not reading reviews just to avoid unpleasant experiences. Reviews aren’t generally read to identify scams or avoid shady places with cold food and thin walls. Online feedback helps travelers to close the gap between what they want and what they’ll get. Is the location convenient? Does the hotel offer pet-friendly options? Does it have a pool? From reviews, they are picking keywords like pieces… read more »
Responding to reviews should be a breeze now, after getting through the simple guides on properly replying to positive and negative reviews. If the thought of addressing guest feedback still keeps you up at night, why not get some inspiration from some of the best? Especially in the current hospitality landscape, one that is slowly recovering from a significant hit, engaging with guests is prone to be more important than ever before. Keep in mind that post COVID-19 travelers are very likely to display a more cautious behavior and to have different requirements from their hotel experience. This is why… read more »
There are two things that you need to be aware of when working in today’s hospitality business. One, your time is precious. Two, Google guest reviews are your golden ticket to gaining back more of that time. There has been a lot of buzz over the last few months regarding Google’s entrance in the online reputation sector for hotels. Google is estimated to receive more reviews than any other individual source and 63% of consumers actively read these reviews. It’s becoming obvious that Google has slowly but surely become one of the most reliable and popular review sources. So how… read more »
Calling all Twitter enthusiasts, Facebook aficionados, Instagram addicts and frequent users of [Insert your Favorite Social Network Here]. If your travel experience isn’t quite complete until you’ve shared it with your followers – this list is for you. Hotels worldwide are eager to connect with travelers via social media – but the properties below have taken their social media efforts to the next level. From perks and upgrades to the world’s first “Instagram hotel,” read on to discover some of the world’s best places to stay for social media lovers. W New York - Times Square (New York City, USA):… read more »
I’m not gonna lie, I was inspired by The Standard’s 2014 calendar. Who doesn’t love reading through bizarre hotel reviews, especially when they are accompanied by great photography? The calendar got me thinking about what other crazy reviews are out there in cyberspace. TrustYou has a database of more than 250 million hotel reviews to peruse, so I took a look. Below is a collection of twelve fun, funny, quirky, and slightly bizarre comments written within the last year, pulled from TrustYou’s database. All hotel names were removed. “In another review of this hotel, I compared my stay to "hugging… read more »
Do you know your hotel’s Klout score? And more importantly, does it matter? (Hint: you should, and yes, it does matter). For those of you that need a brush up on Klout and how your social media influence and online reputation can lead to more happy heads in beds, check out our guest blog post on Occupancy Marketing’s website here.
Once upon a time guests went to a handful of review sites to decide on a hotel, then they left and went to book. Now reviews tie directly into booking. Twitter: TrustYou Facebook: TrustYou In Eye for Travel’s 2013 tips for hotel distribution, I was particularly struck by their firmness that not only do hotels need to be on top of responding, but “hotels have to feature such content - hotel reviews - to secure bookings.” We’ve known this all along at TrustYou, which is why we offer a TrustScore for our hotel websites. We call it “Reputation Marketing”: getting… read more »
It’s already that time again: budget planning, marketing strategies, allocating for digital efforts. I’m not really here to tell you what percentage of your hotel marketing budget to put toward online efforts (likely more of it than you currently are) or whether print advertising is dead but, instead, to discuss the role of hotel reputation management in your hotel marketing for 2014. Where you place reputation management in your marketing strategy and budget says a lot about how you approach it. I often find online reputation management buried in marketing plans somewhere in the social media section and often as… read more »
Global Hotel Company Gets What Matters Most to Guests: Listening To Guest Reviews & Responding When Westin Hotels and Resorts unveiled the Heavenly Bed hoteliers around the world could be heard saying, “Why didn’t we think of that?” From that point on brands started to focus on what many have since argued should be the focal point in a business where you are paying for a good night’s sleep: the hotel bed. Since its debut in 1999 the Heavenly Bed has been awarded for industry-leading innovation and delivering a great night’s sleep to the more than 75 million guests who… read more »
I recently saw a quote float by on Facebook (which, of course, I can’t find anymore so forgive the paraphrase) about how we spend our entire youths dedicated to getting the righteous A, but as adults there aren’t any A’s. They never matter again. It got me thinking about how true this is, unless you’re a hotel. Online hotel reviews are the grown up A’s, or F’s, such as the case may be. And the perfect hotel stay I was talking about in my last post is that all-too-rare A++, exceeds expectations, went-above-and-beyond. For most hotels, this won’t happen very… read more »
Those of us in the digital world often talk about developing online community, creating dialogue, engaging your followers, and so on. Why is it that we give so much more effort to fostering the idea of community online than we do in person? In the hotel business, there are communities all around us. There is the community of people staying in the hotel at any given time. The community of people who serve and staff the hotel. The community of people in the town or city of the property. The community of people who have stayed in the hotel in… read more »
