Tag Archive: online reputation


Five Examples of Hotel Managers Responding Like Stars

by May 14, 2020 11:45 am

Responding to reviews should be a breeze now, after getting through the simple guides on properly replying to positive and negative reviews. If the thought of addressing guest feedback still keeps you up at night, why not get some inspiration from some of the best? Especially in the current hospitality landscape, one that is slowly recovering from a significant hit, engaging with guests is prone to be more important than ever before. Keep in mind that post COVID-19 travelers are very likely to display a more cautious behavior and to have different requirements from their hotel experience. This is why… read more »


Save Time and Improve Operations with Direct Responses for Google Guest Reviews

by June 12, 2019 1:14 pm

There are two things that you need to be aware of when working in today’s hospitality business. One, your time is precious. Two, Google guest reviews are your golden ticket to gaining back more of that time. There has been a lot of buzz over the last few months regarding Google’s entrance in the online reputation sector for hotels. Google is estimated to receive more reviews than any other individual source and 63% of consumers actively read these reviews. It’s becoming obvious that Google has slowly but surely become one of the most reliable and popular review sources. So how… read more »

Weekly Roundup: Travel, Tech and Social Media

by March 11, 2016 11:04 am

Happy Friday! Welcome back to TrustYou's weekly dose of travel, tech, and social media news and trends. Check out our favorite stories below and don't forget to come back next week for more. Industry News ITB 2016: Google Says "Not Now, Not Ever" Will It Become an OTA Google insists it won't move into selling travel after launching a destination search and trip-planning tool hailed as "game changing" this week. Oliver Heckmann, Google vice-president for travel and shopping, said the search giant has no plans to act as an online travel agent (OTA) "now or in the future" despite offering a 'Book on… read more »

Weekly Roundup: Travel, Tech and Social Media

by March 4, 2016 2:24 pm

Happy Friday! What did the first week of March bring for the travel and hospitality industry? Check out our favorite stories below. Happy reading and don't forget to come back next week for more! Industry News First Look at Expedia Accelerator Program for Improving Hotel Placement Expedia’s new Accelerator program offers a way for hotel properties to move their way up from page three to the first page of listings on Expedia.com — all they might have to do is pay Expedia an additional 10 percent commission on top of their typical payments. Accor and Chinese Conglomerate Both Consider Carlson… read more »

What’s Klout Got To Do With It?

by October 31, 2013 8:45 am

Do you know your hotel’s Klout score? And more importantly, does it matter? (Hint: you should, and yes, it does matter).   For those of you that need a brush up on Klout and how your social media influence and online reputation can lead to more happy heads in beds, check out our guest blog post on Occupancy Marketing’s website here.

Hotel Reviews: It’s a Fact, They’re An Integral Part of the Booking Process

by October 4, 2013 8:33 am

Once upon a time guests went to a handful of review sites to decide on a hotel, then they left and went to book. Now reviews tie directly into booking. Twitter: TrustYou Facebook: TrustYou In Eye for Travel’s 2013 tips for hotel distribution, I was particularly struck by their firmness that not only do hotels need to be on top of responding, but “hotels have to feature such content - hotel reviews - to secure bookings.” We’ve known this all along at TrustYou, which is why we offer a TrustScore for our hotel websites. We call it “Reputation Marketing”: getting… read more »

Hotel Reputation Management and Your 2014 Marketing Plan

by October 2, 2013 8:42 am

It’s already that time again: budget planning, marketing strategies, allocating for digital efforts. I’m not really here to tell you what percentage of your hotel marketing budget to put toward online efforts (likely more of it than you currently are) or whether print advertising is dead but, instead, to discuss the role of hotel reputation management in your hotel marketing for 2014. Where you place reputation management in your marketing strategy and budget says a lot about how you approach it. I often find online reputation management buried in marketing plans somewhere in the social media section and often as… read more »

From Beds to Being on Top of Guest Reviews, Starwood is Brilliant

by October 1, 2013 8:28 am

Global Hotel Company Gets What Matters Most to Guests: Listening To Guest Reviews & Responding When Westin Hotels and Resorts unveiled the Heavenly Bed hoteliers around the world could be heard saying, “Why didn’t we think of that?” From that point on brands started to focus on what many have since argued should be the focal point in a business where you are paying for a good night’s sleep: the hotel bed.  Since its debut in 1999 the Heavenly Bed has been awarded for industry-leading innovation and delivering a great night’s sleep to the more than 75 million guests who… read more »

Online Hotel Reviews & the Emotional Connection

by September 27, 2013 8:17 am

I recently saw a quote float by on Facebook (which, of course, I can’t find anymore so forgive the paraphrase) about how we spend our entire youths dedicated to getting the righteous A, but as adults there aren’t any A’s. They never matter again. It got me thinking about how true this is, unless you’re a hotel. Online hotel reviews are the grown up A’s, or F’s, such as the case may be. And the perfect hotel stay I was talking about in my last post is that all-too-rare A++, exceeds expectations, went-above-and-beyond. For most hotels, this won’t happen very… read more »

Hotel Reputation Management & the Offline Community

by August 7, 2013 8:20 am

Those of us in the digital world often talk about developing online community, creating dialogue, engaging your followers, and so on. Why is it that we give so much more effort to fostering the idea of community online than we do in person? In the hotel business, there are communities all around us. There is the community of people staying in the hotel at any given time. The community of people who serve and staff the hotel. The community of people in the town or city of the property. The community of people who have stayed in the hotel in… read more »

What Hoteliers Need to Know About Facebook Graph Search

by January 18, 2013 6:54 pm

On Tuesday, Facebook announced its newest product, Graph Search, a semantic search engine that will allow Facebook users to search within their networks, rather than across the entire World Wide Web. The search engine will initially be focused on four broad categories: places, people, interests and photos.  Now, TrustYou is no stranger to semantic technology; it is the bread-and-butter of our business. But for hoteliers less familiar, here are the first couple of things you should know as Facebook rolls out its newest product.   Graph Search will make it easier for Facebook users to discover your hotel based on… read more »