Social Media Isn’t Killing My Attention Span…Boring Content Is
I have a short attention span. There is plenty of research that blames social media for this. Sure, social may play a role, but I’m not about to place all the blame there. The real problem is that there is a flood of boring and often irrelevant content out there. And, with a growing email inbox, a full schedule of meetings and sunny spring weather beckoning me to come outside, I don’t have the time or patience to read through boring content.
Nothing exacerbates my distaste for dull content more than logging in to [Insert The Name Of Any Social Media Platform Here] and seeing business upon business trying to sell to me using the same tired marketing messaging, deals, and corporate jargon. B-O-R-I-N-G.
I understand that it’s difficult to stand out in such an over-saturated marketplace, but it is a necessity. Some hotels are getting it right. Check out these five examples of hotel social media done right.
Photo Source: http://www.sexysocialmedia.com