Social Media Isn’t Killing My Attention Span…Boring Content Is

social-media-noise

I have a short attention span. There is plenty of research that blames social media for this. Sure, social may play a role, but I’m not about to place all the blame there. The real problem is that there is a flood of boring and often irrelevant content out there. And, with a growing email inbox, a full schedule of meetings and sunny spring weather beckoning me to come outside, I don’t have the time or patience to read through boring content.

Nothing exacerbates my distaste for dull content more than logging in to [Insert The Name Of Any Social Media Platform Here] and seeing business upon business trying to sell to me using the same tired marketing messaging, deals, and corporate jargon. B-O-R-I-N-G.

I understand that it’s difficult to stand out in such an over-saturated marketplace, but it is a necessity. Some hotels are getting it right. Check out these five examples of hotel social media done right.

 

Photo Source: http://www.sexysocialmedia.com

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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