New Hotel Tech Stack eBook Explores the Impact of Technology Throughout the Guest Journey

The Hotelier’s Tech Guide - Must-have Technologies That Impact The Guest Journey

Munich, 7 May 2018  - TrustYou, the world’s largest guest feedback platform, released their latest eBook: The Hotelier's Tech Guide - Must-Have Technologies That Impact The Guest Journey. This eBook breaks down the technologies and software that modern hoteliers need to use to succeed in a digital age. It also emphasizes their impact on all phases of the guest journey, from the initial booking to post-stay ROI measurement.

The Hotelier’s Tech Guide speaks to both independent and chain hoteliers and it provides them with insightful information about hotel technologies that determine the success of a guest experience, as well as a hotel’s overall operations, reputation, and revenue management. The eBook is divided into four chapters, the first three of them following the guest journey. Every chapter includes in-depth descriptions of must-have systems that impact each phase:

• Pre-Stay: focuses on Internet Booking Engines, Reservation Systems, Channel Managers and Live Chat tools;
• On-Site: includes information about Customer Relationship Management Systems, Property Management Systems, Direct Messaging, and The Internet of Things;
• Post-Stay: provides details on Guest Feedback Platforms and Revenue Management Systems;

The final chapter of the eBook tackles up-and-coming, innovative tech concepts such as Artificial Intelligence and Virtual Reality - technologies that are not yet widely used, but can positively impact the guest experience.

“It’s no secret that technology has made its way into hospitality, and successful businesses rely on a number of software and systems. However, it is not always clear which technology hotels have the greatest payoff. This is why we wanted to break down the most important and relevant technologies that hoteliers absolutely need in this tech-driven era, in order to ease operations, save valuable time and increase the number of bookings and the overall revenue. Having attributed each technology to a different stage of the guest journey should help shed some light on their necessity and impact.” said Valerie Castillo, TrustYou’s Vice President of Marketing.

The Hotelier's Tech Guide - Must-Have Technologies That Impact The Guest Journey is available for free download here.

Encontrará mais informações sobre a TrustYou e a plataforma de avaliações de hóspedes em www.trustyou.com.

Sobre a TrustYou

A TrustYou, a maior plataforma de feedback de hóspedes do mundo, fornece aos hotéis soluções que geram mais reservas e melhoram o produto hoteleiro. Ao longo de cada etapa do percurso do hóspede, os hotéis podem utilizar o feedback dos hóspedes para melhorar o marketing de avaliações e atingir a excelência operacional. O feedback dos hóspedes influencia 95% das decisões de reserva. As Meta-Reviews da TrustYou, que incorporam centenas de milhões de avaliações de hotéis e publicações nas redes sociais de mais de 500 000 hotéis em todo o mundo, alimentam avaliações de hóspedes em dezenas de sites de viagens, incluindo Google, Kayak e Hoteis.com.* Estas avaliações também geram informações acionáveis para que os hotéis melhorem a sua presença ao longo de cada etapa do percurso dos hóspedes, desde a reserva e das consultas de pesquisa pré-estadia ao feedback pós-estadia na forma de respostas a inquéritos e avaliações, passando por solicitações e mensagens de hóspedes em tempo real. Através do programa de parceiros da TrustYou, os fornecedores de software para hotéis (como PMS, CRM e IBE) podem integrar a plataforma de feedback de hóspedes da TrustYou nos respetivos produtos para ajudarem os seus clientes do setor hoteleiro a influenciar positivamente as reservas e a receita.

Encontrará mais informações sobre a TrustYou e a plataforma de avaliações de hóspedes em www.trustyou.com.

* As Meta-Reviews da TrustYou contêm apenas avaliações verificadas e não incluem avaliações do TripAdvisor

Contacto para a imprensa

Katharina Sickora

katharina.heitmann@www.trustyou.com

+49 89 55 27 35 - 116