New Hotel Tech Stack eBook Explores the Impact of Technology Throughout the Guest Journey

by May 17, 2018 2:25 am Press Releases, In The News

The Hotelier’s Tech Guide - Must-have Technologies That Impact The Guest Journey

Munich, 7 May 2018  - TrustYou, the world’s largest guest feedback platform, released their latest eBook: The Hotelier's Tech Guide - Must-Have Technologies That Impact The Guest Journey. This eBook breaks down the technologies and software that modern hoteliers need to use to succeed in a digital age. It also emphasizes their impact on all phases of the guest journey, from the initial booking to post-stay ROI measurement.

The Hotelier’s Tech Guide speaks to both independent and chain hoteliers and it provides them with insightful information about hotel technologies that determine the success of a guest experience, as well as a hotel’s overall operations, reputation, and revenue management. The eBook is divided into four chapters, the first three of them following the guest journey. Every chapter includes in-depth descriptions of must-have systems that impact each phase:

  • Pre-Stay: focuses on Internet Booking Engines, Reservation Systems, Channel Managers and Live Chat tools;
  • On-Site: includes information about Customer Relationship Management Systems, Property Management Systems, Direct Messaging, and The Internet of Things;
  • Post-Stay: provides details on Guest Feedback Platforms and Revenue Management Systems;

The final chapter of the eBook tackles up-and-coming, innovative tech concepts such as Artificial Intelligence and Virtual Reality - technologies that are not yet widely used, but can positively impact the guest experience.

“It’s no secret that technology has made its way into hospitality, and successful businesses rely on a number of software and systems. However, it is not always clear which technology hotels have the greatest payoff. This is why we wanted to break down the most important and relevant technologies that hoteliers absolutely need in this tech-driven era, in order to ease operations, save valuable time and increase the number of bookings and the overall revenue. Having attributed each technology to a different stage of the guest journey should help shed some light on their necessity and impact.” said Valerie Castillo, TrustYou’s Vice President of Marketing.

The Hotelier's Tech Guide - Must-Have Technologies That Impact The Guest Journey is available for free download here.

Find more information on TrustYou and the guest feedback platform on


About TrustYou

TrustYou, the world’s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide,  powers guest reviews on dozens of travel sites, including Google, Kayak, and* These reviews also generate actionable insights for hotels to improve their presence along each step of the guest journey, from booking and pre-stay search queries, to real-time guest requests and messages, to post-stay feedback in the form of survey responses and reviews. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou’s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.

Find more information on TrustYou and the guest feedback platform on

*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor

Press contact

Katharina Sickora

+49 89 55 27 35 - 116