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The growth of the hospitality industry over the last couple of years was nothing short of impressive. This trend was quickly cut short at the onset of the Coronavirus pandemic.
Reopening your hotel’s doors in 2021 can feel like a full-on rebranding. Old strategies, offerings, and successes are no longer accurate enough for the pandemic traveler - they need to know exactly what they’re in for right now.
Guest ratings are more valuable than brand. Although a strong statement to make, recent third-party research confirms that travelers are willing to pay more for hotels with high ratings.