Weekly Roundup: Travel, Tech and Social Media
Happy Friday everyone! Are you ready for the weekend? We are! Before you head out, don't forget to check out some of our favorite stories of the week.
In an effort to more thoroughly understand the way travel reviews influence hotel bookings, TrustYou launched a study in cooperation with AccorHotels and the Statistical Consulting Unit of LMU Munich, Germany’s premier academic and research institution. The study analyzes the TripAdvisor data of a sample of AccorHotels’ European and Asia-Pacific hotel bookings from November 2013 through September 2014. Check out the key findings!
It’s good to be a Millennial while traveling. Having grown up in the digital age, they're free of the hang-ups that hindered past generations of travelers. They don't think twice about booking a flight online or spending the night in a stranger's apartment - and with that comes the freedom of choice.
Facebook has released a new, 50-page whitepaper which is the accumulation of the data they’ve gathered on these moments, highlighting the insights they’ve gleaned, along with key takeaways for brands and marketers trying to better understand how their audiences engage on the platform.
Converting lookers to bookers can be a daunting task. Panelists on a webinar suggested focusing on these three key things when it comes to bettering conversion rates.
Fundamental changes to the digital landscape are giving rise to a new breed of travel distribution competitor. Here’s how hoteliers can combat them.
AccorHotels has chosen TrustYou, the global leader in online reputation management, to power its new Voice of the Guest (VOG) platform. The TrustYou platform provides the Group’s hoteliers with a crystal-clear snapshot of their hotel’s online reputation from the web as well as from guest satisfaction surveys.
Marketing and communications expert Frederic Gonzalo shares some need-to-know numbers from the most recent EyeforTravel event.