Weekly Roundup: Travel, Tech and Social Media

Happy Friday once again! I’ve come across some great articles this week. These inspiring reads are sure to get your creative juices flowing as you work on your plan to improve your business.

Enjoy!

Are Travelers Getting It All Wrong?

Travelers are armed with more information than ever to make travel decisions. Vastly more. In fact, there are on average 465 reviews per hotel available to be read. With so much feedback in hand before booking, travelers should be pretty happy with their accommodations these days. But do they really have the feedback they need to make an informed decision?

How to Make Your Facebook Page Work Harder

Social media can boost bookings, but the process isn’t always a breeze. In order to drive more bookings with Facebook, your ads have to convert better. Here are 7 ways to boost your hotel’s Facebook ad conversions!

Offline Bookings Hold Steady, Phocuswright study reports

Travelers under 45 years old are about 70% more likely to purchase travel packages than their older counterparts, hinting further at more offline travel consultation.

Consumers Are in a Crisis of Attention

Matthew B. Crawford's book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. Crawford is an advocate for people who want to "take back" their attention. Read some of his quick thoughts about attention and online advertising.

The Future of the Travel Industry Puts Consumers in the Driver's Seat

The future of the travel industry is in customers’ hands. With a few apps, some swipes and clicks, and one-on-one conversations with big brands through social media, an entire travel experience will be planned and confirmed by the customer alone.

What Factors Are Most Important to Travelers When Reading Web Reviews?

Review data has a significant impact on travelers’ booking decisions. In fact, 95% of travelers read reviews, according to a recent TrustYou study. But what hotel attributes mentioned within reviews actually prompt a traveler to book?

Why Your Hotel Needs Service on Demand

The business of bringing customers what they want when they want it is no longer reserved just for premium services, but increasingly expected of economy brands as well. Service on-demand delivers a seamless experience by consolidating the process of discovery, order, payment, fulfillment, and confirmation.

 

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

Il tavolo a tre gambe: l'enigma di tutti i direttori di hotel

Beatrice Odelli // December 15, 2021

Damiano de Crescenzo, general manager di Planetaria hotels, è stato intervistato da Beatrice Odelli a proposito del suo percorso, del suo arrivismo nell’industria alberghiera, nelle lezioni imparate durante le pandemia e di come Planetaria Hotel…

La potenza delle idee e la normalità del lusso. Michele Sambaldi

Beatrice Odelli // January 21, 2022

Michele Sambaldi, General Manager di Pellicano Hotels, è stato intervistato da Beatrice Odelli ed ha raccontato della sua carriera nell’ospitalità, dei suoi progetti e di come un hotel può elevare la sua esperienza tramite comunicazione…

Trentino Marketing è Una Super Squadra Che Vuole Offrire Esperienze Ed Emozioni

Beatrice Odelli // August 17, 2022

Un'intervista di RES - Hospitality Business Developers Alessandro Angelini, Digital Technology Manager e Platform specialist di Trentino Marketing, ci racconta i segreti della miglior DMO d'Italia. R: Ciao Alessandro. Per iniziare ci racconti chi sei? AA: Per…

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