In today's world, travelers suffer from information overload and too many choices. Online travel agencies are popular not only for price comparisons, but also to sort through options quickly. By presenting necessary information in a consistent, easy-to-find format, individual properties can provide the same advantage. Since customers tend to skim information now, these facts don't need to be detailed. Use white space, checklists and/or bullet points to pinpoint answers quickly. Business travelers in particular are focused on facts, so state those first and then provide links or supplemental descriptions to appeal to emotions. When information is split between multiple pages,… read more »
I’ll start this post with a bold statement: the traveler experience begins and ends with guest feedback. Now, let me back [it] up. It is fair to say that the traveler journey consists of three main stages: booking the hotel, the onsite experience, and delivering post-stay commentary. When guest feedback is leveraged by a hotel in the right way, it impacts the traveler at every stage of this experience and creates a cycle of booking one customer in order to deliver another. Let’s take a closer look at each of the main stages of the traveler journey to see how… read more »
Happy Friday once again! We are back with this week's favorite travel, tech and social media stories. This week we're taking a look at the last minute hotel bookers and ways to effectively target them, some examples of great travel marketing campaigns that you can learn from and tips on how to set your hotel SEO strategty straight, plus a lot of exciting industry news. Happy reading and don't forget to come back next week for more! Industry News Google Rolling Out New Tag Like Attribute for Hotel Listings Remember back in 2010 when Google rolled out “Tags” to allow… read more »
Happy Friday once again and welcome back to our weekly roundup! Scroll down for a quick peak into some of our favorite headlines from the past week! Happy reading and don't forget to come back next week for more! Industry News AccorHotels Spends Big on Home Rentals with Euro 148 Million Onefinestay Deal AccorHotels has bought upmarket home rentals business onefinestay for Euro 148 million (£117 million) and has earmarked a further Euro 64 million (£50 million) to expand the business internationally. Hilton to Temper Its Stance on Booking Direct Although his company has made it a mission to tell… read more »
Happy Friday! Welcome back to TrustYou's weekly dose of travel, tech, and social media news and trends. Check out our favorite stories below and don't forget to come back next week for more. Industry News ITB 2016: Google Says "Not Now, Not Ever" Will It Become an OTA Google insists it won't move into selling travel after launching a destination search and trip-planning tool hailed as "game changing" this week. Oliver Heckmann, Google vice-president for travel and shopping, said the search giant has no plans to act as an online travel agent (OTA) "now or in the future" despite offering a 'Book on… read more »
Happy Friday, everyone! We're glad you're here. This is the place where each week we bring you a short list of must read articles that will arm you with useful insights about what's going on in the hospitality world. Here are our favorite picks for the past week! Happy reading! Industry News Direct Reservations Help TripAdvisor Book Profit Beat Travel review website operator TripAdvisor Inc reported better-than-expected quarterly revenue and profit as more users reserved hotels using a new system that allows direct bookings from its website. Expedia Setting Sail to Monopolize US Travel Industry As online bookings are less… read more »
Happy Friday! Did you miss your travel and hospitality news this week? No need to worry! We’ve put together our weekly roundup to bring you the latest in the industry. I hope you find it interesting. Have a great weekend and don’t forget to check back next week for more great picks! Industry News TripAdvisor Instant Booking Finally Expands to More Markets TripAdvisor has expanded instant booking for hotels to nine English-speaking countries, including Australia, Canada, India, Ireland, Malaysia, New Zealand, Philippines, Singapore and South Africa. How Expedia Is Rebuilding Its Presence in China Expedia, after selling its stake in… read more »
Happy Friday! This week is coming to an end and that means it is time for us to look back at this week's industry highlights. See below for insights into everything from social media trends and mobile bookings stats, to modern hotel marketing and new product releases. Happy reading! Industry News TrustYou Releases TrustYou Stars to Help Hotels Get More Reviews and Enhance Content on Google TrustYou has launched a new product, TrustYou Stars, aimed at helping hotels gain more reviews and enhance their review content by seamlessly pushing guest satisfaction survey reviews to Google. These reviews are also incorporated… read more »
Happy Friday and welcome back to our usual weekly roundup of travel, tech and social media news and trends! Today's list includes some pretty interesting information about how to best decipher and make use of review data, tips on how your hotel can leverage digital technologies to pull market share away from the competition, news on the latest social tools hotels can use to connect to their customers and a lot more. Happy reading and don't forget to check back next week for more! Industry News SiteMinder Partners with Priceline.com SiteMinder has partnered with priceline.com, a leader in online… read more »
Happy Friday once again! It's starting to feel a lot like Christmas, doesn't it? It's not long now after all! This week, our office has already been in full Christmas mode, but before we all take off on our holidays, here's a look at some of this week's stories and top travel trends to watch in 2016 in an end of the year roundup! As we'll be on a short break over Christmas, we wish you all a wonderful holiday season and a spectacular new year! Industry News Some of the Key Drivers Expected to Fuel Expedia's Growth… read more »
Happy Friday! After a short break of website production, we are once again in full swing with our weekly roundup! In case you missed it, here's what made headlines in the hospitality world these past couple of days! Happy reading and don't forget to check back next week for more articles! Is Amazon too Late for the Fake Review Crack Down? Last Friday, the company took its second round of legal action this year against fraudulent reviewers in an effort to prevent degradation of its brand—and, clearly, to keep the consumers coming. This is certainly one way to do it,… read more »
Happy Friday everyone! Are you ready for the weekend? We are! Before you head out, don't forget to check out some of our favorite stories of the week. Happy reading! TrustYou Study with AccorHotels Shows Effect of TripAdvisor Reviews on Bookings In an effort to more thoroughly understand the way travel reviews influence hotel bookings, TrustYou launched a study in cooperation with AccorHotels and the Statistical Consulting Unit of LMU Munich, Germany’s premier academic and research institution. The study analyzes the TripAdvisor data of a sample of AccorHotels’ European and Asia-Pacific hotel bookings from November 2013 through September 2014. Check… read more »
