In today's world, travelers suffer from information overload and too many choices. Online travel agencies are popular not only for price comparisons, but also to sort through options quickly. By presenting necessary information in a consistent, easy-to-find format, individual properties can provide the same advantage. Since customers tend to skim information now, these facts don't need to be detailed. Use white space, checklists and/or bullet points to pinpoint answers quickly. Business travelers in particular are focused on facts, so state those first and then provide links or supplemental descriptions to appeal to emotions. When information is split between multiple pages,… read more »
Happy Friday! After a short break of website production, we are once again in full swing with our weekly roundup! In case you missed it, here's what made headlines in the hospitality world these past couple of days! Happy reading and don't forget to check back next week for more articles! Is Amazon too Late for the Fake Review Crack Down? Last Friday, the company took its second round of legal action this year against fraudulent reviewers in an effort to prevent degradation of its brand—and, clearly, to keep the consumers coming. This is certainly one way to do it,… read more »
Happy Friday everyone! Are you ready for the weekend? We are! Before you head out, don't forget to check out some of our favorite stories of the week. Happy reading! TrustYou Study with AccorHotels Shows Effect of TripAdvisor Reviews on Bookings In an effort to more thoroughly understand the way travel reviews influence hotel bookings, TrustYou launched a study in cooperation with AccorHotels and the Statistical Consulting Unit of LMU Munich, Germany’s premier academic and research institution. The study analyzes the TripAdvisor data of a sample of AccorHotels’ European and Asia-Pacific hotel bookings from November 2013 through September 2014. Check… read more »
It's Friday, so you know what that means: time for our weekly roundup! Even in the madness of Oktoberfest we've been on the lookout for great travel and hospitality news for you. Click through for the best of this week's stories. Ein Prosit! Is Reputation the Key to Loyalty? Loyalty is hard to come by, yet essential to profitable operations in a competitive market. Repeat guests are far more valuable than one-time guests, and according to studies, engaged guests spend 46% more than unengaged ones. So what should hotels focus on to gain guest loyalty? Is reputation the answer? What… read more »
It's a good weekend for festivals if you're in Munich these days! Our office is buzzing as our teams gear up for a full day at the Oktoberfest tomorrow! But we are still going to bring you the best stories from this week. Check out our favorite picks below! Ein Prosit! Targeting Your Hotel's Digital Content for the SHE-Conomy Women don’t buy with the objective of collecting more things: they want the experience to go along with it. Successful hotel marketers recognize the value in tweaking their messages to hit the right chords with the valuable female traveler. Taking Ownership… read more »
Happy Friday once again! I’ve come across some great articles this week. These inspiring reads are sure to get your creative juices flowing as you work on your plan to improve your business. Enjoy! Are Travelers Getting It All Wrong? Travelers are armed with more information than ever to make travel decisions. Vastly more. In fact, there are on average 465 reviews per hotel available to be read. With so much feedback in hand before booking, travelers should be pretty happy with their accommodations these days. But do they really have the feedback they need to make an informed decision?… read more »
It's already the first week of September and here at TrustYou, we are preparing for the fourth and final quarter of the year! A lot has happened over the past couple of days and since we know how difficult it can be to keep track of everything, we've put together, as usual, a roundup of all the notable stories from the wonderful world of travel and hospitality for you! From some great tips for more direct bookings to startup culture values and social media news, here's our picks of the week. Happy reading! Embracing Startup Culture Values to Succeed in… read more »
Is August really over? We’re enjoying the last few days of sun here. There’ve been some pretty cool developments like Think with Google’s Travel Dashboard. Before you take off for the weekend, make sure you haven’t missed any industry news in our Travel, Tech, and Social Media Weekly Roundup. Happy reading! Think with Google: Travel Dashboard THINK WITH GOOGLE launches the Travel Dashboard with detailed information about the search habits of online travelers. This info is said to update quarterly, and answers (by city) fundamental questions such as “where are people traveling”, and “from where are people coming”! ixigo Extends… read more »
Founded in 1990 by the French company Galaxie S.A., B&B HOTELS is the third largest budget hotel chain in France, with over 230 hotels in France and in total, more than 300 hotels in Europe and Morocco. With the newly opened B&B Hotel Erfurt, B&B HOTELS currently has 76 hotels with more than 7,000 rooms in Germany. B&B HOTELS knew early on that in order to make the guest experience even better, it would have to place more emphasis on online guest feedback. The hotel group made it a goal to understand its customers’ needs and to provide truly personalized… read more »
Another week of exciting developments in the tourism industry. We've done some digging to uncover the best travel, tech, and hospitality articles to recap this week's most interesting events. Happy reading! TrustYou Meta-Reviews added to Skyscanner hotel travel search TrustYou continues to roll out Meta-ReviewsTM to travel sites across the world, including the latest integration with Skyscanner. Skyscanner prides itself on providing a comprehensive yet simple approach to travel, and TrustYou enhances this mission by providing a straightforward, accessible, and useful visual of verified hotel reviews distilled from sites worldwide. Review sites guide travelers, especially affluent ones Travel review sites continue… read more »
Happy Friday! We're back with a new roundup of this week's top travel and hospitality stories! Today, find out how hotels can capture more travelers on brand.com, learn about the hotel attributes that are most likely to drive travelers' booking decisions and check out the latest stats on mobile travel. Happy reading! Path to travel purchase: Bouncing between Brand.com & OTAs Millennials and affluent travelers fuel 20 percent growth in Chinese outbound travel Activities and technology - a new relationship with a long-term future Biz travelers flock to sharing services Content discovery: the new Holy Grail of of PR… read more »
Friday here at TrustYou means it's time for another roundup of travel tech, social media and reputation management! In today's roundup, check out our study in partnership with Wego to find out which destinations rank healthiest for Wellness hotel reviews, find out what Steve Jobs stole from Ritz-Carlton and what you can learn from their anticipatory customer service model, and read how millennials are connecting with travel online! Happy reading! Which destinations rank healthiest for Wellness hotel reviews? How to write killer services descriptions: five mistakes and their fixes What Steve Jobs stole from Ritz-Carlton (And you should steal from… read more »
