What Travelers Look for in Online Hotel Profiles
In today's world, travelers suffer from information overload and too many choices. Online travel agencies are popular not only for price comparisons, but also to sort through options quickly. By presenting necessary information in a consistent, easy-to-find format, individual properties can provide the same advantage. Since customers tend to skim information now, these facts don't need to be detailed. Use white space, checklists and/or bullet points to pinpoint answers quickly. Business travelers in particular are focused on facts, so state those first and then provide links or supplemental descriptions to appeal to emotions. When information is split between multiple pages,… read more »