TrustYou Analysis Highlights the Most Impactful Hotel Review Topics By Market With Global And Regional Impact Scores

++ TrustYou’s Insights Reveal How Hotel Review Topics Vary According To Region ++ Most Common Negative Reviews are about Rooms, Their Maintenance and Cleanliness  ++

Munich, 14 November 2018  - TrustYou, the world’s largest guest feedback platform, released a comprehensive analysis of regional and global hotel review topics. Through its continuous effort in studying and leveraging guest feedback, TrustYou created this report of the different impact scores that affect the performance and reputation of global hotels, as well as in the following markets: EMEA, German-speaking countries (DE/AT/CH), US, APAC, Japan.  

Extracted from TrustYou’s guest feedback database and its analytics capabilities, the impact scores represent the hotel categories that travelers notice and rate in their online reviews, in order to bring attention to their performance. The impact scores are divided into semantic categories, such as positive and negative ones, and reflect features like room maintenance, staff friendliness, housekeeping, etc. and their impact on the overall score of a hotel.

The new TrustYou report highlights noticeable variations between different regions of the globe and the top 3 impact scores that are most influential in each area. The recent analysis also reveals certain similarities and standards among regions, such as the positive value of the service and the friendliness of the staff, and the management. On the other side of the spectrum, it is unveiled that the most common negative impact scores are the rooms, their maintenance and cleanliness, as well as the bathroom.

“At TrustYou, we pride ourselves of an international portfolio of clients and partners that give us valuable insights into different markets and regional specifics. We have noticed that geographic positioning and cultural differences are two key factors that determine the best and most efficient hotel strategies. Market segmentation is crucial in today’s hospitality industry, since different regions value different things and they each require a different approach. We’re excited to highlight this valuable data that our platform enabled us to get, since we do believe it will help hoteliers all over the world to adjust their strategies and achieve the best possible reputation.” says Benjamin Jost, TrustYou’s CEO.

The extended analysis of global and regional impact scores can be accessed for free, by using this link.

如需了解更多信息，请访问 TrustYou 和宾客反馈平台 www.trustyou.com.

关于 TrustYou

TrustYou 是全球最大的宾客反馈平台，为众多酒店提供解决方案，以促成更多预订量并改进其酒店产品。在宾客旅程的每个阶段，酒店可以利用宾客反馈来增强评论营销并实现卓越的运营业绩。宾客反馈影响着 95% 的预订决定。TrustYou Meta-Review 将全球 500,000 多家酒店的数亿条酒店评论、调查和社交帖子汇集一处，支持 Google、Kayak 和 Hotels.com 等数十个旅游网站上的宾客评论。这些评论还为酒店提供了切实可行的洞见，帮助酒店在宾客旅程的每一步中提升其存在感，从预订和入住前搜索查询，到宾客实时请求和留言，再到调查回应和评论形式的入住后反馈。通过 TrustYou 合作伙伴计划，PMS、CRM、IBE 和其他酒店软件提供商可以将 TrustYou 的宾客反馈平台集成到其产品中，从而帮助其酒店客户对预订量和收入产生积极影响。

如需了解更多信息，请访问 TrustYou 和宾客反馈平台 www.trustyou.com.

*TrustYou Meta-Reviews 只包含经过证实的评论，不包括来自 TripAdvisor 的评论

新闻联系人

Katharina Sickora

katharina.heitmann@www.trustyou.com

+49 89 55 27 35 - 116