TrustYou Analysis Highlights the Most Impactful Hotel Review Topics By Market With Global And Regional Impact Scores

by November 14, 2018 2:54 pm In The News, Press Releases

++ TrustYou’s Insights Reveal How Hotel Review Topics Vary According To Region ++ Most Common Negative Reviews are about Rooms, Their Maintenance and Cleanliness  ++

Munich, 14 November 2018  - TrustYou, the world’s largest guest feedback platform, released a comprehensive analysis of regional and global hotel review topics. Through its continuous effort in studying and leveraging guest feedback, TrustYou created this report of the different impact scores that affect the performance and reputation of global hotels, as well as in the following markets: EMEA, German-speaking countries (DE/AT/CH), US, APAC, Japan.  

Extracted from TrustYou’s guest feedback database and its analytics capabilities, the impact scores represent the hotel categories that travelers notice and rate in their online reviews, in order to bring attention to their performance. The impact scores are divided into semantic categories, such as positive and negative ones, and reflect features like room maintenance, staff friendliness, housekeeping, etc. and their impact on the overall score of a hotel.

The new TrustYou report highlights noticeable variations between different regions of the globe and the top 3 impact scores that are most influential in each area. The recent analysis also reveals certain similarities and standards among regions, such as the positive value of the service and the friendliness of the staff, and the management. On the other side of the spectrum, it is unveiled that the most common negative impact scores are the rooms, their maintenance and cleanliness, as well as the bathroom.

“At TrustYou, we pride ourselves of an international portfolio of clients and partners that give us valuable insights into different markets and regional specifics. We have noticed that geographic positioning and cultural differences are two key factors that determine the best and most efficient hotel strategies. Market segmentation is crucial in today’s hospitality industry, since different regions value different things and they each require a different approach. We’re excited to highlight this valuable data that our platform enabled us to get, since we do believe it will help hoteliers all over the world to adjust their strategies and achieve the best possible reputation.” says Benjamin Jost, TrustYou’s CEO.

The extended analysis of global and regional impact scores can be accessed for free, by using this link.

Find more information on TrustYou and the guest feedback platform on


TrustYou, the world’s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide,  powers guest reviews on dozens of travel sites, including Google, Kayak, and* These reviews also generate actionable insights for hotels to improve their presence along each step of the guest journey, from booking and pre-stay search queries, to real-time guest requests and messages, to post-stay feedback in the form of survey responses and reviews. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou’s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.

Find more information on TrustYou and the guest feedback platform on

*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor

Press contact

Katharina Sickora

+49 89 55 27 35 - 116