Tag Archive: Meta-Review

Tapping Into The Value Of Guest Reviews The Key To Effective Destination Online Reputation Management

Tapping into the Value of Guest Reviews: The Key to Effective Destination Online Reputation Management

by June 28, 2023 12:35 pm

Discover how guest reviews will help your destination attract more travelers, improve quality standards, and enhance your online reputation.  Feedback - A Powerful Tool in Attracting Travelers In the highly competitive travel industry, destination reputation management is pivotal in attracting and retaining travelers. Travelers increasingly rely on online platforms to research and plan their trips, and the reputation of a destination heavily influences their decisions. More than nine out of ten travelers read reviews before booking. The rise of online review platforms and social media has empowered travelers to share their experiences and opinions with a global audience. Feedback has… read more »

How Review Content Can Increase Conversion on Your Booking Platform

How Review Content Can Increase Conversion on Your Booking Platform

by January 19, 2023 10:44 am

It has become increasingly difficult to attract website visits that ultimately convert into bookings. Here’s how verified review summaries can help increase conversions on your booking platform.   Making Sense of the Digital Noise Complex - there is no better word to describe today’s booking process. Year after year, travelers’ expectations are evolving, and so is their purchase journey. The digital era has brought another layer of complexity when planning a trip, making it more difficult for travelers due to information overload. Too much and often inconsistent or contradictory information makes the entire process frustrating and overwhelming.  The modern traveler’s priority… read more »

Exclusive Interview How Hospitality Helps Advance Sleep Research

[Exclusive Interview] How Hospitality Helps Advance Sleep Research

by September 22, 2022 9:00 am

An interview with Mr. Hidetaka Yonemoto, Director of International Hotel Development, nine hours, Inc. nine hours Inc. operates 13 capsule hotels and 7 other hotel brands nationwide in Japan. The company had been planning to expand overseas before the pandemic, and although the project was temporarily suspended, it has now been resumed. Last year, the company also launched a new business line focused on sleep research, adding a new layer of value amidst the drastically changing demand for business and capsule hotels in the city center of Japan. In this edition of TY Top Interview, we interviewed Hidetaka Yonemoto, Director… read more »

Destination

Destination Recovery: What Destinations Can Do to Win Back Guests

by April 29, 2020 3:18 pm ,

In the context of the coronavirus crisis, the health concerns, and the travel restrictions, destinations are suffering significant losses. While it’s not at all hard to get overwhelmed by the current situation and be tempted to sit back and just wait for it to end, what will eventually make the difference between the winning parties and the losing ones is what is done right now.  For destinations, the struggle of winning back guests is taking place on multiple fronts: accommodations, restaurants, and activities. The mix of these three factors is what normally differentiates a destination experience from a simple hotel… read more »

OTAs

OTAs on the Path to Recovery – How to Prepare for a Post COVID-19 Traveler

by April 16, 2020 10:05 am , ,

Given the COVID-19 situation, we are now witnessing one of the biggest crises and the most severe decrease in the number of bookings for vacations, business trips, and everything in between. For online travel agencies (OTAs), travel management companies, or other third-party booking platforms, the current situation can have consequences just as severe as for hotels.  In the midst of these uncertain and trying times, two things are becoming clear: one, that the world will eventually travel again and two, that travel will be significantly different. From the booking journey to traveler behavior and the actual stay, it is safe… read more »

Business Travel

Are Travel Management Companies Leveraging Reviews The Right Way?

by January 29, 2020 9:33 am

Business is booming for corporate travel. The industry has been on a constant rise and is predicted to be a section of high growth within the travel sector. Business trips are now showing up in many job descriptions and employees are beginning to spend more on such trips every year, acknowledging their importance and impact. In fact, between 2016 and early 2019, average travel spending more than doubled, which shows an uprising trend and a great business opportunity for travel management companies. GBTA forecasts that travel spending will expand to $1.7 trillion by 2022. This, along with the imminent rise… read more »

Booking

Maneras eficaces de mejorar y personalizar la búsqueda de hoteles en tu plataforma de reservas

by January 28, 2020 4:04 pm

La competencia entre OTA, operadores turísticos y otras agencias de terceros por conseguir reservas en línea es feroz. Ahora, con las herramientas adecuadas, es más fácil llegar a cifras más altas de reservas en línea. ¿Qué esperan los viajeros y a qué responden bien en términos de reservas de hoteles a través de sitios web de terceros? ¿Cómo puedes asegurarte de fomentar las reservas sin demasiadas complicaciones ni inversiones de tiempo y esfuerzo demasiado grandes durante el proceso? La respuesta es sencilla: optimizando la búsqueda de hoteles con la ayuda de reseñas y puntuaciones. No mostrar reseñas de clientes puede… read more »

Booking

Effective Ways to Elevate and Personalize the Hotel Search on Your Booking Platform

by October 14, 2019 11:28 am ,

Competition is fierce. When it comes to bookings and hotels, OTAs, tour operators, and other third-party agencies are constantly striving to attract travelers to their websites. A booking platform is the very base of any successful strategy. With the right tools, it is now becoming easier and easier to build on top of that base and reach new heights in terms of online booking figures.  What do travelers expect and respond well to in terms of booking hotels through third-party websites? How can you ensure that you encourage those bookings without overcomplicating things and investing too much time and effort… read more »