White papers

Consumer Research Emphasizes Importance of Online Feedback Management

by April 4, 2018 11:22 am White papers
Travelers show similar behavioral patterns in regard to their relationship with online guest feedback about hotel accommodations. Touchpoints related to online reviews occur throughout every phase of the guest journey. During the pre-arrival, on-site, and post-stay stages, guests write about and share their expectations, experiences, and perceptions through feedback. The Read More
guest communication webinar

Consumer Research Reveals Guest Preferences and Expectations for Direct Hotel Communication

by June 20, 2017 1:00 pm White papers
Once a traveler becomes a guest, the lines of communication open up. In this research, we sought to identify the guest’s experiences and expectations through the means of digital correspondence between guests and their overnight stay providers. This relates to the guests’ pre-arrival and on-site experiences with a hotel during Read More

Consumer Research Identifies Which Attributes are Most Important to Travelers When Booking a Hotel

by July 1, 2015 7:39 am White papers
TrustYou, working in conjunction with Donna Quadri-Felitti, incoming Director of the School of Hospitality Management at Pennsylvania State University, developed a study to which hotel attributes have the biggest impact on travelers’ booking decisions. The study used heat-mapping technology to understand which attributes prompted hotel bookings in eight different travel Read More

Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings

by February 2, 2015 7:38 am White papers
TrustYou, working in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU Preston Robert Tisch Center for Hospitality and Tourism, developed a study to understand exactly how hotel reviews impact a website's user experience and to understand which presentation of review content (full text, aggregated visualization, or Read More