Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives improvements in ratings, review summaries, and local search rankings for hotels. Many online reputation providers offer hotels the ability to push their solicited guest reviews directly to Google. Similarlu, TrustYou's own guest satisfaction survey solution allows hotels to collect guest reviews and then push them to Google as a Google review that is shown below the review summary. But on top of this, TrustYou also… read more »
Keeping a close eye on your hotel’s reputation and performance should always be a priority. In times of crisis, tracking, reporting, and getting an inside view into your guests’ experience becomes even more important. The only way for hoteliers to know where they stand and where they’re headed is to analyze where they’ve been. Proper quality management is what separates successful hotel businesses from the rest and as travelers become more selective and cautious, the quality of a hotel’s services will weigh heavily on the overall equation. As a people-centric business, hospitality is built on a solid foundation of guest… read more »
While unfortunate, slumps and crises do happen in the travel industry, often with severe consequences. Low occupancy rates, loss of revenue and even motivation are all real effects that can impact your hotel business. We know that trying to see the positive in each negative situation is not always realistic, however, there are certain strategies that can help you keep your head above the water even in the midst of a crisis as serious as the Coronavirus (COVID-19) outbreak. Here’s what you can do to keep your guests calm and engaged, your staff motivated, and your reputation unharmed. Prioritize safety… read more »
Most hotel marketers in 2019 have noticed that it has already been a while since conventional advertising strategies have become almost obsolete and a thing of the past. A simple banner or a TV commercial is no longer enough to attract and retain customers and hotels are becoming aware of this. With the rise of social media and YouTube channels, publicity and advertising have reached new heights and they have often been given actual faces: the ones of influencers and hotel influencer marketing. There’s no good reason why the hospitality industry could not profit from this new marketing strategy. Putting… read more »
You know that saying that goes something like “Keep your friends close and your guests even closer”? Probably not, but when it comes to hospitality, it would sure make sense. The first rule of any successful business is “know your client!”. Especially in the hotel industry, since we are talking about a people-centric business, with such a personal touch to it, focusing on the guests and their needs is an absolute must and a great advantage, if leveraged right. Before adopting any kind of marketing strategy, it’s important for hoteliers to thoroughly analyze past performance and experiences, especially from… read more »