Marketing Crisis or Crisis Marketing? – FAQ with an Expert
Our “FAQ with an Expert” series continues and this time, we asked our VP of Marketing, Valerie Castillo, a few pressing questions about the current state of marketing within the travel and hospitality industry. As communication holds us together when times are tough, marketing departments from all over the world are facing unprecedented challenges, as well as unexpected opportunities. While we all wait for the world to settle into a new normal and for business to pick up again, many marketing departments are giving 150% to keep communications running, to avoid significant loss of presence, and to prepare for recovery.… read more »