Customer Data Platform

Every guest. Every stay. One profile.

Unify guest data from your PMS, surveys, and guest communications to power direct bookings, personalisation, and lifetime value.

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TrustYou CDP guest profile unifying PMS, Booking.com, direct and loyalty data into one view
B&B Hotels Dalata Motel One First Hotels Leonardo Hotels Mandarin Oriental Meininger Pan Pacific Rosewood Taj Hotels Thon Hotels Valamar
Guest Data Platform

Everything your team needs to know every guest

360-degree guest profile in TrustYou CDP with stays, preferences and data sources
Segment builder in TrustYou CDP matching high-value OTA guests for re-engagement
Direct booking performance in TrustYou CDP showing direct share growth and commission saved
Predictive guest intelligence in TrustYou CDP flagging return signals, churn risk and upsell
Guest Data Platform

Every guest. Every stay.
One platform.

Unified guest profile in TrustYou CDP combining PMS, booking, loyalty and survey data
CDP · Guest Profiles

One source of truth
for every guest.

CDP automatically unifies data from your PMS, surveys, and email system into a single, accurate guest profile. Every stay, every preference, every interaction — no manual matching required.

TrustYou CDP sync configuration activating an OTA Winback audience to Mailchimp
CDP · Segmentation

Build the right audience.
Every time.

Create dynamic guest segments based on stay history, spend, nationality, loyalty tier, or any combination. Activate those segments via email, SMS, and WhatsApp — and let CDP keep them up to date automatically.

Direct booking attribution in TrustYou CDP showing email campaign revenue by channel
CDP · Direct Booking

Drive direct.
Reduce OTA dependency.

Use your first-party guest data to power direct booking campaigns. Re-engage high-value past guests and deliver personalised offers through your own channels — where you keep the full booking value.

TrustYou CDP analytics dashboard with profile counts, booking sources and revenue over time
CDP · Predictive AnalyticsComing soon

Know which guests are
worth winning back.

Predictive analytics surfaces guests most likely to book again, spend more, or churn. Focus your marketing and loyalty budget where the revenue opportunity is highest — with data that updates in real time.

Outbound activation in TrustYou CDP with automated email and SMS guest messaging
CDP · Outbound Activation

Every message.
Every channel. Automatic.

CDP doesn't just store guest data — it activates it. Trigger transactional and marketing messages across email, SMS, and WhatsApp automatically, from the segments you've built. Pair it with TrustYou Agent on inbound, and TrustYou closes the full guest conversation loop.

TrustYou CDP browser plugin surfacing guest intelligence over a PMS arrivals list
CDP · Staff Intelligence

Every guest's story.
Right in the browser.

PMS systems weren't built to surface guest data at the desk. The CDP browser plugin sits on top of any system your team already uses — surfacing stay history, preferences, spend, and survey scores at check-in, upsell, or service recovery. Any browser. Any system.

How it works

One platform.
All your guest data.

01

Connect your PMS and channels

Connect your PMS and email marketing tools, with our team guiding the setup. From then on, CDP pulls in every guest interaction automatically.

02

Build unified guest profiles

Every stay, preference, and touchpoint is matched and merged into a single guest record — across properties, channels, and time.

03

Activate the data that drives revenue

Trigger the right message at the right moment — email, SMS, and WhatsApp. Pair with TrustYou Agent on inbound, and TrustYou handles the full conversation loop.

Capabilities

Every CDP tool your team needs

Guest Data Platform
Guest Profile Unification
CDP automatically matches and merges guest records from every source into one accurate, persistent profile per guest — no manual work.
Behavioural Segmentation
Build dynamic segments based on stay history, spend, loyalty tier, nationality, and more.
Direct Booking Campaigns
Use first-party segments to run campaigns that bring guests back to book on your own website. Reduce OTA dependency with data you own.
Loyalty Programme Integration Coming soon
Connect your loyalty scheme to CDP and give every guest a personalised experience from arrival to departure.
Predictive Analytics Coming soon
Identify guests most likely to return, upsell, or churn — and act on it before the window closes.
PMS & System Connectors
Pre-built integrations with Oracle OPERA, Mews, Protel, Apaleo, and more.
Multi-Channel Outreach
Trigger transactional and marketing messages across email, SMS, and WhatsApp — automatically, from your guest segments.
Staff Intelligence Plugin
Surface each guest's full profile to your team in any browser — on top of any PMS or system — at the moment that matters most.
Integrations

Connects to every
system you already use.

CDP integrates with leading PMS, CRM, and marketing tools — pulling in every guest touchpoint automatically, with no manual work required.

Enterprise readiness

Secure.
Reliable.
Enterprise ready.

Built for the scale, security, and compliance demands of global hotel groups.

  • GDPR Privacy by design
  • EU Hosting Private instances
  • 99.9% Uptime Always-on infrastructure
  • SCIM / RBAC Fine-grained permissions
  • Dedicated KAM Your success team
  • SSO / SAML Enterprise authentication
Certified ISO 27001 SOC 2 Type II GDPR Compliant EU Data Residency
CDP — Build lasting guest relationships

Your guest data, finally unified.

Use it.

Join 100,000+ businesses in 165 countries using TrustYou to understand, retain, and grow their most valuable guests.

Book a personalised demo