The Game-Changer for
Hospitality Marketing
Unlock real-time guest insights, automate engagement, and maximize revenue—all with one seamless integration.
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A Smarter Way to Engage Guests
By seamlessly syncing guest data across platforms, deliver personalized, multi-channel campaigns that drive loyalty.
AI-Driven Segmentation
Automatically segment guests based on behavior to deliver campaigns that speak directly to them.
Real-Time Sync
Keep guest profiles up-to-date in real-time, ensuring communications are always relevant.
99%+ Deliverability
With Mailchimp’s proven deliverability, your messages will always reach your guests' inboxes.
Why CDP + Mailchimp is the Better Choice
| Features | CDP + Mailchimp | Others | Benefits |
|---|---|---|---|
| Guest Data Management | 360° real-time data | Limited data | Centralizes data from PMS, booking platforms, and loyalty programs for a 360° view. |
| AI-Driven Insights | Predictive personalization | Basic Reporting | Clearer, more actionable analytics. |
| Marketing Automation | Multi-channel | Single Channel | Customized data visualization like your real-life setup. |
| Email Deliverability | 99%+ | Often < 85% | Mailchimp's global deliverability rate is >99% so your emails actually reach your customers. |
| Cost Efficiency | Scalable pricing | High per room fees | Scalable pricing; avoids high per-user or per-room fees. |
| AI-enhanced Profile | AI-driven dynamic customer profiling | Static customer profiles | Uses AI to analyze guest behavior and predict preferences. |
| Email Marketing Specialist | More than 1K email specialists | Usually no internal team for this | Best knowledge in email marketing, with top templates and journey creation to drive loyalty. |
| Best of Breed Approach | Combines best-in-class tools | One-size-fits-all marketing solutions | Combining 40+ years of hospitality & email marketing expertise to drive direct bookings. |
| Modules Flexibility | Adaptability to special requirements | Fixed packages | Clearer, more actionable analytics. |
A word from our clients
"Finally, no more data silos! We hope to gain a unified view of our guests and create targeted audiences quickly to enhance our marketing campaigns effectively."
Celine Mamane
Meininger Hotels (36 Properties)
Simple, Transparent Pricing
Two industry leaders, one powerful integration.
TrustYou CDP
- Multi-Source Data Aggregation
- Unified Guest Profiles
- Data & Merge Dashboard
- Consent Management
- Audience Insights
- Unlimited Audience Segmentation
- Marketing Connectivity & Automation
- Audience Transfer
- Campaign ROI Dashboard
- OTA Winback Tracking
Add-ons:
- Add more properties
- Event-Based Communication
- Front Desk Browser Extension
Mailchimp
- Email Campaign Builder
- Drag-and-Drop Design Editor
- Pre-Built Email Templates
- Behavioral Targeting
- Predictive Demographics
- A/B Testing
- Journey Builder (Automated Flows)
- Social Media Integration
- AI Content Suggestions
- Signup Forms & Landing Pages
Premium Features:
- SMS (Transactional Add-ons)
- Custom Coded Templates
Frequently Asked Questions
How does the contract process work? ▼
What specifically does the integration sync? ▼
- Smart Segmentation Sync: Pushes CDP guest segment results into Mailchimp as contact tags. Tags are added or removed automatically.
- Contact Creation: Creates new contacts in Mailchimp if a guest in the CDP belongs to a synced segment.
- Subscription Management: Reads subscription status changes in Mailchimp and updates them in the CDP.
- Campaign Insights: Imports campaign activity data from Mailchimp back into the CDP.
Are there any partner discounts? ▼
Can it handle transactional emails? ▼
Contact Sales
We’re happy to answer questions and help you get started with the TrustYou + Mailchimp integration.
- Schedule a personal demo
- Get detailed pricing information
- Explore hospitality use cases