TrustYou Releases Comprehensive New eBook As A Hotel’s Complete Guide To Revenue-Generating Feedback Management

by October 8, 2018 1:39 pm Press Releases, In The News

++ The Ultimate Feedback Guide - Everything Hotels Need to Know To Make a Strong Impact ++  

Munich, 8 October 2018  - TrustYou, the world’s largest guest feedback platform, announces today the release of its most recent eBook: The Ultimate Feedback Guide - Everything Hotels Need to Know to Make a Strong Impact. The eBook was written for independently managed hotels. It provides an in-depth analysis of the term “feedback” and its ramifications, as well as the best ways of leveraging their hotel’s reputation in a highly competitive industry.

With over 10 years of experience in the hospitality sector, TrustYou caters to both chain and independent hotels and consistently provides insights into guest reviews, online reputation, and the best technologies used to manage them. The Ultimate Feedback Guide tackles the entire concept of guest feedback, from its true meaning to the different ways in which it presents itself in the modern age, and the value and impact that it has over a hotel business. It gives practical tips and advice on how to prevent negative feedback, how to motivate guests to submit more feedback and, ultimately, on how to increase bookings through comprehensive feedback management.

This eBook’s 3 chapters provide best practices on:

  • The value of guest feedback, including why are where are guests writing reviews and how they impact future bookings
  • The power to manage reviews, which focuses on the best ways of collecting, analyzing, and replying to feedback, in order to improve internal operations and increase the guest satisfaction rate
  • The possibilities of reputation, containing insightful ways in which non-branded hotels can use what makes them unique, leverage the right technology, and personalize the guest journey

“One thing that all hospitality professionals agree on is the importance of a strong online reputation. At TrustYou, we are always looking to provide hoteliers with the best tools and resources to improve their performance and reputation. Our latest eBook encompasses all the knowledge hotel managers need about guest feedback, from its origins and different forms to its value, impact, and influence.” said TrustYou’s VP of Marketing, Valerie Castillo.

The Ultimate Feedback Guide - Everything Hotels Need to Know to Make a Strong Impact is available for free download here.  

Find more information on TrustYou and the guest feedback platform on

About TrustYou

TrustYou, the world’s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide,  powers guest reviews on dozens of travel sites, including Google, Kayak, and* These reviews also generate actionable insights for hotels to improve their presence along each step of the guest journey, from booking and pre-stay search queries, to real-time guest requests and messages, to post-stay feedback in the form of survey responses and reviews. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou’s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.

Find more information on TrustYou and the guest feedback platform on

*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor

Press contact

Katharina Sickora

+49 89 55 27 35 - 116