TrustYou Extends Connect Initiative with Free Meta-Review API for Hotel Web Agencies
Munich and San Diego - 7 November 2016 - TrustYou, the world's largest guest feedback platform, announces today the expansion of their TrustYou Connect initiative, which launched last month. TrustYou will now offer free Meta-Reviews and TrustScores to hotel web agencies, allowing the agency’s customers to integrate summarized guest reviews on to their hotel websites. Agency partners gain access to guest reviews and insights in the form of Meta-Reviews via its TrustYou Connect API. This verified review data is accessible for 500,000 hotels worldwide and currently displayed on hundreds of sites, including Google, KAYAK, Hotels.com, and Skyscanner, impacting hotel bookings on scale. In addition to those intermediaries, thousands of hotels have integrated TrustYou Meta-Reviews on their own websites to help to drive direct bookings.
Hotel marketing and technology provider, Leonardo, is the first to partner with TrustYou on this initiative. As a result of the partnership, their hotel customers can promote their reputation as review snippets that may appear in Google Search results. With the TrustScore appearing directly in the search, hotels might positively influence click-throughs to their website.
"We are constantly educating hoteliers on how they can improve the traveler search-shop-buy experience on their website," Paolo Boni, CEO at Leonardo says. "This collaboration with TrustYou will allow us to provide a great product to our customers that can directly impact their online presence and help increase online bookings."
Michael Menzel, VP Strategic Partnerships at TrustYou, adds: “TrustYou Connect proposes a high value to PMS, IBE, and CRM partners. With the extension of our offering to web agencies, we help them and their hotel clients to be on par with best practices when it comes to reviews we see with other partners like Meta-Search or OTAs.”
For more information about TrustYou, visit trustyou.wpengine.com
TrustYou, the world’s largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou’s guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler’s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou’s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and Hotels.com; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world’s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use of TrustYou Connect, a partner program to integrate TrustYou’s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor
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