TrustYou by the bavarian hotel and gastronomy organisation (DEHOGA Bayern) appointed as premium partner

by May 15, 2012 12:00 pm Press Releases

TrustYou will provide 12,000-plus association members in the hotel and
restaurant industries with special access to social media management and
online reputation management.

MUNICH – 15 May 2012 – DEHOGA Bavaria has designated TrustYou as their
Premium Partner in the social media management and online reputation
management sector. A distinction that is awarded by the association’s president,
DEHOGA Bavaria’s Premium Partner status was granted to TrustYou because of its
product innovations, market leadership, philosophy and investment protection for
organizations. TrustYou sets the standard for global reputation and is the market
leader in social media monitoring. TrustYou’s sophisticated technology
comprehends sentiment in user-generated content to uncover trends, strengths and

With TrustYou as Premium Partner, DEHOGA Bavaria members have access to
TrustYou technologies at a special association rate. DEHOGA Bavaria’s Premium
Partners are selected based on expert industry solutions they can provide and their
commitment to the growth of the Bavarian hospitality sector.

“As Bavaria continues to build its reputation as the leading tourist destination in
Germany, our affiliation with TrustYou as our Premium Partner is integral to
ensuring our hotel and restaurant members remain competitive and understand the
needs of their customers,” said Ulrich N. Brandl, president of DEHOGA Bavaria. “We
are pleased to offer our members special access to TrustYou technologies in order
to manage and monitor their online reputation. With this capability, provided by
TrustYou, DEHOGA Bavaria members will gain valuable insights into their guests’
reviews and comments, and with those analytics, they can further enhance their
guest services and remain a destination leader. ”

TrustYou’s platform continuously gathers in 20-plus different languages reputation
information from the world’s top travel review and social media sites, including
Facebook, Foursquare, Google Places, TripAdvisor, HolidayCheck, Twitter, Qype,
Yelp and blogs for user-generated content pertaining to a particular hotel and
restaurant. In addition, TrustYou’s semantic technology is able to determine the
sentiment in consumer reviews and comments. TrustYou takes opinions from all
online reviews, tweets and posts and creates a comprehensive Trust Score that
reflects the global sentiment for a business.

“TrustYou is honored to be designated by DEHOGA Bavaria as Premier Partner and
looks forward to working with their members as their online reputation
management solution. With our breakthrough analytics, we can provide strategic
insights into a business’ customers and their competitors,” said Benjamin Jost, CEO
and co-founder of TrustYou.

TrustYou’s platform enables hoteliers to:

  • Get feedback with free satisfaction surveys
  • Access insights to reviews, tweets, and posts 24/7
  • See where they stand against competitors and peers
  • Identify strengths and weaknesses
  • Easily integrate review data on their hotel Website or Facebook page
  • Find out global sentiment for their hotel with the Trust Score a single rating they can trust
  • Get up and running with just Internet access and a browser.

About TrustYou

TrustYou is the standard for reputation in the hospitality industry. TrustYou
measures global sentiment for more than 400,000 hotels worldwide and is the first
company to provide a single trust score representing all online opinions of
consumers around the world. Accor, Marriot, Starwood, Hard Rock Cafes,
InterContinental Hotels, Best Western Hotels, Maritime Hotels, Omni Hotels &
Resorts, Worldhotels, Micros-Fidelio, HolidayCheck are among TrustYou’s 10,000
customers worldwide. Founded in 2008, TrustYou is based in Munich with offices in
Dallas. Credit Agricole Private Equity and Holtzbrinck Ventures are among
TrustYou’s investors. To learn more about TrustYou visit

About DEHOGA Bavaria

The Bavarian Hotel and Restaurant Association DEHOGA is the business and trade
association for the region’s hospitality industry. With 42,000 hoteliers and
restaurants, the hospitality industry is an important facet of the Bavarian economy
and the backbone of the local tourism industry. DEHOGA Bavaria represents the
economic interests of local hotels and restaurants and serves as an industry
resource for business best practices, local policy, community interest and