Rixos Hotels decides for TrustYou to analyse online reviews and therewith improve their offer

by May 30, 2012 12:00 pm Press Releases

(MUNICH AND ANTALYA, Turkey -- May 30, 2012) TrustYou, the market leader for
online reputation management in hospitality, today announced it has been selected
to provide social media monitoring and reputation marketing for Turkish hospitality
giant Rixos Hotels. One of the world’s fastest growing, luxury hotel chains , Rixos
Hotels will use TrustYou to maintain its spotless reputation for high quality and guest
services at its 14 premium resorts & villas including five city hotels in key regions
as diverse as Turkey, Southeast Europe, CIS Countries, North Africa and now the
Middle East.

“At Rixos, our fundamental principle is to provide 100% guest satisfaction,” said
Basak Erel, Rixos Hotels Senior Vice President of Brand Management. “TrustYou’s
analytics will intensify our focus on guests’ needs, sentiments and perceptions so
we can continue to fulfill the Rixos promise in the age of the social web.”

TrustYou’s platform continuously gathers in 15 different languages, reputation
information from the world’s top travel review and social media sites, including
Facebook, Foursquare, Google Places, TripAdvisor, HolidayCheck, Twitter, Qype, Yelp
and blogs, for user-generated content pertaining to a particular hotel. TrustYou
takes opinions from all online reviews, tweets and posts and creates a
comprehensive Trust Score that reflects the global sentiment for a business.

“Rixos is already known for their “excellence” in the hospitality industry so they
already get the synergy between reputation monitoring and guest services,” said
TrustYou CEO and Co-Founder Benjamin Jost. “TrustYou can help them understand
what their guests like best to develop loyalty programs, discover even more
opportunities to excel at customer service and attract more even more guests with
the things they are doing right with sophisticated reputation marketing tools that
keeps them ahead of their competitors.”

Specifically designed for the travel and hospitality industry, TrustYou enables
hoteliers to:

  • Get feedback with free satisfaction surveys
  • Access insights to reviews, tweets, and posts 24/7
  • See where they stand against competitors and peers
  • Identify strengths and weaknesses
  • Easily integrate review data on their hotel Website or Facebook page
  • Find out global sentiment for their hotel with the Trust Score a single rating they can trust
  • Get up and running with just Internet access and a browser.

Rixos Hotels

Rixos Hotels, established in 2000, is one of the world’s fastest growing, luxury hotel
chains. Dedicated to offering traditional Turkish hospitality and a unique spa
experience in the finest surroundings and luxury ambience, the Antalya based group
owns and operates premium resorts & villas including city hotels in key regions as
diverse as Turkey, Southeast Europe, CIS Countries, North Africa and now the Middle

The Rixos portfolio of exceptional properties is sited in prime and historic locations.
With more than 6,000 staff serving all its properties, the Rixos Hotels have
developed an innovative guest experience that blends the best of the new and old.
Designed to offer a unique luxury long stay experience, the Rixos villas are
beautifully furnished.

Tailor-made service with private butler and concierge is the ultimate choice of the
world’s most distinguished travelers. At the heart of every Rixos hotel is a
revitalizing Wellness and Spa Center with an authentic Turkish Hammam, offering a
unique spa treatment, menu and atmosphere.

Known for their hospitality, attentive personalized service and fine cuisine, Rixos
Hotels received global recognition and top ratings from distinguished specialist
professional bodies such as the American Five Star Diamond Award, Conde Nast,
and Great Hotels of the World. The group is pleased to be the leisure hotel of choice
for discerning specialist travel and tour operators.

Rixos Hotels is continuing its rapid growth with particular focus on Eastern and
Middle Europe, the Mediterranean Coasts, North Africa and the Arabian Gulf region.
The group’s vision and mission is to become a brand leader in the premium global
hospitality industry.

For more information about the company, please visit www.rixos.com

About TrustYou

TrustYou is the standard for reputation in the hospitality industry. TrustYou measures
global sentiment for more than 400,000 hotels worldwide and is the first company
to provide a single trust score representing all online opinions of consumers around
the world. Accor, Marriott, Starwood, Hard Rock Cafes, InterContinental Hotels, Best
Western Hotels, Maritime Hotels, Omni Hotels & Resorts, Worldhotels, Micros-Fidelio,
HolidayCheck are among TrustYou’s 10,000 customers worldwide. Founded in 2008,
TrustYou is based in Munich with offices in Dallas. Crèdit Agricole Private Equity and
Holtzbrinck Ventures are among TrustYou’s investors. To learn more about TrustYou
visit www.trustyou.com